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Sales Truths: Your Handshake Quickly Becomes a First Impression

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WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 


This article originally appeared in the March 2015 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Dave Richardson

Sales Truths: Your Handshake Quickly Becomes a First Impression

mm

Published

on

WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 


This article originally appeared in the March 2015 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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