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Sales Truths: Your Handshake Quickly Becomes a First Impression

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WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 


This article originally appeared in the March 2015 edition of INSTORE.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Dave Richardson

Sales Truths: Your Handshake Quickly Becomes a First Impression

mm

Published

on

WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 


This article originally appeared in the March 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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