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Sales Truths: Your Handshake Quickly Becomes a First Impression

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9 years ago

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WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 

This article originally appeared in the March 2015 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Your Handshake Quickly Becomes a First Impression

mm

Published

9 years ago

on

WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 

This article originally appeared in the March 2015 edition of INSTORE.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular