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Sales Truths: Your Handshake Quickly Becomes a First Impression

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WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 


This article originally appeared in the March 2015 edition of INSTORE.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Dave Richardson

Sales Truths: Your Handshake Quickly Becomes a First Impression

mm

Published

on

WHY IT IS TRUE: You have only one opportunity to make a first impression. No surprise, your handshake plays a big part in forming that initial opinion. Believe it or not, customers may doubt your abilities if you extend a “wet fish.”

PLAN OF ACTION: Assemble all staff for a brief workshop on the good, bad and ugly of shaking hands with a customer. Ask everyone to stand while you walk around shaking hands with each person. Expect a few “bone crushers” as a clever response. After a few laughs, get serious and ensure everyone exchanges good firm handshakes with each other. If a first impression is really a lasting impression, you’ve now taken a big step in creating that first impression. 


This article originally appeared in the March 2015 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular