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Shinola and Jocalio Partner to Take Watchmaker’s Relationship With America’s Independent Jewelers to the Next Level

New relationship underscores essential role independent jewelers play in Shinola’s success; affirms effectiveness of Jocalio’s end-to-end distribution to consumer marketing platform for independent jewelers.




(PRESS RELEASE)DETROIT and NEW YORK – Shinola, the Detroit-based design brand renowned for watchmaking and its commitment to American manufacturing, has partnered with next-generation jewelry platform Jocalio to elevate Shinola’s relationship with independent jewelers and the millions of consumers who support them.

The partnership, forged as Shinola begins its second decade of business, is designed to optimize a critical component of Shinola’s retail strategy. Jocalio, through its data-driven manufacturing, distribution and marketing capabilities, helps its network of independent jewelers grow in an increasingly digital-first consumer world. Through this partnership, Jocalio sees unlimited potential for the unique position Shinola’s watch collection occupies in an evolving marketplace.

“We are thrilled to add Shinola watches to our growing portfolio of exceptional products and deepen our relationship with independent jewelers,” David Weisz, Jocalio co-founder and Chief Marketing Officer, said. “More than ever, today’s consumers are seeking more personalization, character and value in their shopping experiences and this is an iconic brand that excels on each of those levels. We look forward to introducing the Shinola story to even more independent jewelers and their customers.”

“Independent jewelers hold a special place in the heart of shoppers,” Shinola’s vice president of licensing and international, Carolina Clouet, said. “Customers are hungry for meaningful IRL experiences and eager to interact with brands that tell a compelling story. Every Shinola watch is designed and built in our Detroit factory, crafted with the intention of bringing joy and style to a well-lived life.”

Deploying its highly successful consumer marketing programs and its product manufacturing and distribution solutions, Jocalio has brought together a network of growth-minded independent jewelers looking to thrive in a digital-first consumer market. Jocalio’s proprietary marketing program uniquely engages audiences through digital channels and drives them to an independent jeweler’s physical store. Jocalio’s data-driven product development and distribution approach aims to bring the independent jeweler products consumers demand.

Shinola is a lifestyle brand offering leather goods, jewelry and other thoughtfully designed goods. Shinola’s collection of watches includes the classic Runwell, the timepiece that debuted when the brand launched in 2013 and continues to evolve. Shinola has expanded its offering to include automatic watches, such as the newly released Ceramic Monster along with the Canfield Speedway series. The Mechanic hand-wound watch is a new addition that honors the simple, tactile analog experiences of life. Shinola’s women’s collection includes The Birdy, The Diamond Dial Derby, and The Petosky Book.

About Shinola

Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and hotel. Shinola products are available at 22 Shinola retail locations in the U.S., certain major retailers, and independent sellers, as well as

About Jocalio

Jocalio is a next-generation jewelry distributor with unique consumer marketing capabilities. Founded in 2017, Jocalio combines data-driven product development, distribution and consumer marketing to empower growth-minded independent jewelers to succeed. To learn more about Jocalio visit or get in touch:



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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