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Shocked By Social Media and More of Your Letters for April

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Social Sadness

I am continually shocked at the level of vitriol expressed on social media. I can’t imagine people would verbalize what is so freely posted. When these types of postings appear on my timelines, I “hide” them. Sometimes any response seems to just fuel the fire. — Laura Sipe, J.C. Sipe, Indianapolis, IN

Accentuate the Positive

Can someone please, please, please stop harping on the negative and instead write a piece on what some stores are doing right?

At every show, designers like me are asked repeatedly, “What’s new?” “What’s different?” “Let’s focus on the newness …” I’m so frustrated by it. I want to respond with, “Wait — What’s new with you? What are you doing differently this year? What are your new marketing/promotional initiatives?” Stores are so quick to blame designers for not doing enough to support them, the internet for taking their market share, millennials for choosing to spend their money on life experience rather than things, etc. It’s exhausting.

I’m quite sure that plenty of examples exist of stores that are putting on their creative hats and changing with the times instead of choosing to moan about the death of retail all the time. Can we highlight some of the stores that “get it?” — Suzy Landa, designer, New York, NY

Where Are the Role Models?

We should ask the question: why is the love for jewelry on the decline in modern society? I would love to hear opinions. I believe one reason is the lack of celebrity jewelry-role-models like Liz Taylor or the Duchess of Windsor. The tattoos that the celebs like to show off don’t sell jewelry, unfortunately. — Klaus Kutter, A Jour Inc., Bristol, RI

Compliment Complaint

I am tired of telling you that INSTORE is my favorite mag. — Cliff Yankovich, Chimera Design, Lowell, MI

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This article originally appeared in the April 2017 edition of INSTORE.

 

 

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Shocked By Social Media and More of Your Letters for April

mm

Published

on

Social Sadness

I am continually shocked at the level of vitriol expressed on social media. I can’t imagine people would verbalize what is so freely posted. When these types of postings appear on my timelines, I “hide” them. Sometimes any response seems to just fuel the fire. — Laura Sipe, J.C. Sipe, Indianapolis, IN

Accentuate the Positive

Can someone please, please, please stop harping on the negative and instead write a piece on what some stores are doing right?

At every show, designers like me are asked repeatedly, “What’s new?” “What’s different?” “Let’s focus on the newness …” I’m so frustrated by it. I want to respond with, “Wait — What’s new with you? What are you doing differently this year? What are your new marketing/promotional initiatives?” Stores are so quick to blame designers for not doing enough to support them, the internet for taking their market share, millennials for choosing to spend their money on life experience rather than things, etc. It’s exhausting.

I’m quite sure that plenty of examples exist of stores that are putting on their creative hats and changing with the times instead of choosing to moan about the death of retail all the time. Can we highlight some of the stores that “get it?” — Suzy Landa, designer, New York, NY

Where Are the Role Models?

We should ask the question: why is the love for jewelry on the decline in modern society? I would love to hear opinions. I believe one reason is the lack of celebrity jewelry-role-models like Liz Taylor or the Duchess of Windsor. The tattoos that the celebs like to show off don’t sell jewelry, unfortunately. — Klaus Kutter, A Jour Inc., Bristol, RI

Advertisement

Compliment Complaint

I am tired of telling you that INSTORE is my favorite mag. — Cliff Yankovich, Chimera Design, Lowell, MI


 

This article originally appeared in the April 2017 edition of INSTORE.

 

 

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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