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Shocked By Social Media and More of Your Letters for April

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Social Sadness

I am continually shocked at the level of vitriol expressed on social media. I can’t imagine people would verbalize what is so freely posted. When these types of postings appear on my timelines, I “hide” them. Sometimes any response seems to just fuel the fire. — Laura Sipe, J.C. Sipe, Indianapolis, IN

Accentuate the Positive

Can someone please, please, please stop harping on the negative and instead write a piece on what some stores are doing right?

At every show, designers like me are asked repeatedly, “What’s new?” “What’s different?” “Let’s focus on the newness …” I’m so frustrated by it. I want to respond with, “Wait — What’s new with you? What are you doing differently this year? What are your new marketing/promotional initiatives?” Stores are so quick to blame designers for not doing enough to support them, the internet for taking their market share, millennials for choosing to spend their money on life experience rather than things, etc. It’s exhausting.

I’m quite sure that plenty of examples exist of stores that are putting on their creative hats and changing with the times instead of choosing to moan about the death of retail all the time. Can we highlight some of the stores that “get it?” — Suzy Landa, designer, New York, NY

Where Are the Role Models?

We should ask the question: why is the love for jewelry on the decline in modern society? I would love to hear opinions. I believe one reason is the lack of celebrity jewelry-role-models like Liz Taylor or the Duchess of Windsor. The tattoos that the celebs like to show off don’t sell jewelry, unfortunately. — Klaus Kutter, A Jour Inc., Bristol, RI

Compliment Complaint

I am tired of telling you that INSTORE is my favorite mag. — Cliff Yankovich, Chimera Design, Lowell, MI

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This article originally appeared in the April 2017 edition of INSTORE.

 

 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Shocked By Social Media and More of Your Letters for April

mm

Published

on

Social Sadness

I am continually shocked at the level of vitriol expressed on social media. I can’t imagine people would verbalize what is so freely posted. When these types of postings appear on my timelines, I “hide” them. Sometimes any response seems to just fuel the fire. — Laura Sipe, J.C. Sipe, Indianapolis, IN

Accentuate the Positive

Can someone please, please, please stop harping on the negative and instead write a piece on what some stores are doing right?

At every show, designers like me are asked repeatedly, “What’s new?” “What’s different?” “Let’s focus on the newness …” I’m so frustrated by it. I want to respond with, “Wait — What’s new with you? What are you doing differently this year? What are your new marketing/promotional initiatives?” Stores are so quick to blame designers for not doing enough to support them, the internet for taking their market share, millennials for choosing to spend their money on life experience rather than things, etc. It’s exhausting.

I’m quite sure that plenty of examples exist of stores that are putting on their creative hats and changing with the times instead of choosing to moan about the death of retail all the time. Can we highlight some of the stores that “get it?” — Suzy Landa, designer, New York, NY

Where Are the Role Models?

We should ask the question: why is the love for jewelry on the decline in modern society? I would love to hear opinions. I believe one reason is the lack of celebrity jewelry-role-models like Liz Taylor or the Duchess of Windsor. The tattoos that the celebs like to show off don’t sell jewelry, unfortunately. — Klaus Kutter, A Jour Inc., Bristol, RI

Advertisement

Compliment Complaint

I am tired of telling you that INSTORE is my favorite mag. — Cliff Yankovich, Chimera Design, Lowell, MI


 

This article originally appeared in the April 2017 edition of INSTORE.

 

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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