Connect with us

Social Media and Beyond: Security in the Digital Age

Published

8 years ago

on

Social Media and Beyond:
Security in the Digital Age

I

t’s easy to take the information we have at our finger tips today for granted, isn’t it? Consider this:
20 years ago the internet was a luxury, 10 years ago social media was a fledgling creative outlet for bored young people, and phones with physical keyboards weren’t that far out of the norm even five years ago.

The most shocking part of all is that the difficulty of predicting the intersection of everyday life and technology continues to increase. However, if you’re a business owner, it’s critical that you step back and assess the digital landscape for the sake of your business’ security.

Implementing quality procedures to recognize casing behaviors of criminals at your business and practicing them often is important, but consider the fact that criminals can now do their casing by surfing the web. Just as you use a front window or central showcase to preview your most eye-catching products, you’re probably transferring this publicity to social media.

Ask yourself these questions before posting anything on social media:

  • Does the information indicate when our business is receiving a new line of merchandise?
  • Do our promotions of trunk shows or special events tell criminals about after-hours activities at our business that could present robbery opportunities?
  • Does the information give away too many specifics regarding our travel plans or transport of merchandise?
  • Does it reveal patterns regarding our staffing levels at particular times or on particular days?
  • Does the information help criminals identify members of our staff?

When in doubt, err on the side of caution. There are numerous schools of thought regarding a business’ success and safety on social media, but the results are relative. Restricting administrative access, monitoring the activity of your audience, interacting in a positive manner, and reporting any undesirable or suspicious activity will build a solid foundation for your business.

Advertisement

For more information about security in the digital age, and other tips, tools, and techniques aimed at helping you run a more secure and successful jewelry business, visit Jewelers Mutual’s The Clarity Blog!

 

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular

SPONSORED CONTENT

Social Media and Beyond:
Security in the Digital Age

I

t’s easy to take the information we have at our finger tips today for granted, isn’t it? Consider this:
20 years ago the internet was a luxury, 10 years ago social media was a fledgling creative outlet for bored young people, and phones with physical keyboards weren’t that far out of the norm even five years ago.

The most shocking part of all is that the difficulty of predicting the intersection of everyday life and technology continues to increase. However, if you’re a business owner, it’s critical that you step back and assess the digital landscape for the sake of your business’ security.

Implementing quality procedures to recognize casing behaviors of criminals at your business and practicing them often is important, but consider the fact that criminals can now do their casing by surfing the web. Just as you use a front window or central showcase to preview your most eye-catching products, you’re probably transferring this publicity to social media.

Ask yourself these questions before posting anything on social media:

  • Does the information indicate when our business is receiving a new line of merchandise?
  • Do our promotions of trunk shows or special events tell criminals about after-hours activities at our business that could present robbery opportunities?
  • Does the information give away too many specifics regarding our travel plans or transport of merchandise?
  • Does it reveal patterns regarding our staffing levels at particular times or on particular days?
  • Does the information help criminals identify members of our staff?

When in doubt, err on the side of caution. There are numerous schools of thought regarding a business’ success and safety on social media, but the results are relative. Restricting administrative access, monitoring the activity of your audience, interacting in a positive manner, and reporting any undesirable or suspicious activity will build a solid foundation for your business.

For more information about security in the digital age, and other tips, tools, and techniques aimed at helping you run a more secure and successful jewelry business, visit Jewelers Mutual’s The Clarity Blog!