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The Best-Laid Plans of Mice and Salarymen

This jeweler learned the hard way: Don’t bank on your customer’s bonus.

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The Best-Laid Plans of Mice and Salarymen

Sold a yellow gold 25.00 TCW CZ tennis bracelet. Customer’s plan was to replace the fake stones with real diamonds after he got his Christmas bonus. He said, ‘So do not tell my wife they’re not real diamonds!’ Well, he never got his bonus. The fake diamonds kept falling out of the mounting and my customer’s wife got mad at me. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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