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The Best-Laid Plans of Mice and Salarymen

This jeweler learned the hard way: Don’t bank on your customer’s bonus.

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The Best-Laid Plans of Mice and Salarymen

Sold a yellow gold 25.00 TCW CZ tennis bracelet. Customer’s plan was to replace the fake stones with real diamonds after he got his Christmas bonus. He said, ‘So do not tell my wife they’re not real diamonds!’ Well, he never got his bonus. The fake diamonds kept falling out of the mounting and my customer’s wife got mad at me. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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