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The Most Important Aspect of a Diamond Isn’t on Any Report

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Published

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Here’s what customers really want.

There’s a crucial quality that diamond-grading reports don’t capture, says Aleah Arundale.

In this short video, she talks about what customers are really looking for when they shop for a diamond.

Hint: To really figure out if a gemstone has the desired traits, consumers need to visit a jewelry store in person.

Take a look:


ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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Tips and How-To

The Most Important Aspect of a Diamond Isn’t on Any Report

mm

Published

on

Here’s what customers really want.

There’s a crucial quality that diamond-grading reports don’t capture, says Aleah Arundale.

In this short video, she talks about what customers are really looking for when they shop for a diamond.

Hint: To really figure out if a gemstone has the desired traits, consumers need to visit a jewelry store in person.

Take a look:


ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

Advertisement

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular