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Say This to a Customer Who Questions Your Watch Repair Prices

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“Anything you pay to have something done wrong is ALWAYS too much, isn’t it?”

WHY TO SAY IT: We all know why watch repairs take time and cost so much. But customers usually don’t. So the next time a customer wants to know “Why so long?” or “Why so much?” explain that watch repair is a “lost art” and note the volume of work involved to make sure the job is done right, finishing with the line above.

Source: INSTORE


This article originally appeared in the July 2017 edition of INSTORE.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Say This to a Customer Who Questions Your Watch Repair Prices

mm

Published

on

“Anything you pay to have something done wrong is ALWAYS too much, isn’t it?”

WHY TO SAY IT: We all know why watch repairs take time and cost so much. But customers usually don’t. So the next time a customer wants to know “Why so long?” or “Why so much?” explain that watch repair is a “lost art” and note the volume of work involved to make sure the job is done right, finishing with the line above.

Source: INSTORE


This article originally appeared in the July 2017 edition of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular