Brainstorms

The Weird Mathematical Rule that Makes Decision-Making Easy

Look at the first 37% of options and then make your choice.

Published

4 years ago

June 23, 2020

INSTORE Staff Instore July 2020 Issue

Looking for a new sales associate? Go full-on nerd and try the “37% Rule,” which basically says that when you need to screen a range of options in a limited amount of time — be they candidates for a job or potential romantic partners — it’s a weird mathematical truth that the best time to make a decision is when you’ve looked at 37 percent of those options. (If none is right, pick the next one that is better than the first 37 percent.) According to an article in Lecture Notes In Economics And Mathematical Systems, this approach can be applied to just about any such sequential scenario — from choosing a mate, to a new store location.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”