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The Weird Mathematical Rule that Makes Decision-Making Easy

Look at the first 37% of options and then make your choice.

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Looking for a new sales associate? Go full-on nerd and try the “37% Rule,” which basically says that when you need to screen a range of options in a limited amount of time — be they candidates for a job or potential romantic partners — it’s a weird mathematical truth that the best time to make a decision is when you’ve looked at 37 percent of those options. (If none is right, pick the next one that is better than the first 37 percent.) According to an article in Lecture Notes In Economics And Mathematical Systems, this approach can be applied to just about any such sequential scenario — from choosing a mate, to a new store location.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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