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Big Survey

These Are the Top Jewelry Brands of 2020, According to the Big Survey

Gabriel & Co. and Stuller lead the pack.

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Big Siuvey top 3 jewelry brands

THE TOP THREE JEWELRY brands of the year are unchanged from 2019: Gabriel & Co. (48 votes), Stuller (45 votes) and Allison-Kaufman (31 votes). Sylvie Collection made a big move up in the rankings with 23 votes, shooting up to number 4 (from 12 in 2019). Other big movers include Benchmark (up to 5 from 10 in 2019) and Quality Gold (10th place after finishing outside the top 20 in 2019). Results are based on the responses of 554 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2020.”

list of top 18 jewelry brands 2020

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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