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Big Survey

These Are the Top Jewelry Brands of 2020, According to the Big Survey

Gabriel & Co. and Stuller lead the pack.

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Big Siuvey top 3 jewelry brands

THE TOP THREE JEWELRY brands of the year are unchanged from 2019: Gabriel & Co. (48 votes), Stuller (45 votes) and Allison-Kaufman (31 votes). Sylvie Collection made a big move up in the rankings with 23 votes, shooting up to number 4 (from 12 in 2019). Other big movers include Benchmark (up to 5 from 10 in 2019) and Quality Gold (10th place after finishing outside the top 20 in 2019). Results are based on the responses of 554 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2020.”

list of top 18 jewelry brands 2020

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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