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Big Survey

These Are the Top Jewelry Brands of 2020, According to the Big Survey

Gabriel & Co. and Stuller lead the pack.

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Big Siuvey top 3 jewelry brands

THE TOP THREE JEWELRY brands of the year are unchanged from 2019: Gabriel & Co. (48 votes), Stuller (45 votes) and Allison-Kaufman (31 votes). Sylvie Collection made a big move up in the rankings with 23 votes, shooting up to number 4 (from 12 in 2019). Other big movers include Benchmark (up to 5 from 10 in 2019) and Quality Gold (10th place after finishing outside the top 20 in 2019). Results are based on the responses of 554 independent jewelry retailers to the question, “Please list your top three performing jewelry brands for 2020.”

list of top 18 jewelry brands 2020

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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