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True Tales

These Three Customers Were Missing Something Big: Scruples

You don’t want to do business with these guys.

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A customer came in and bought an engagement ring for his new girlfriend, and the next day, his wife came in looking for new wedding bands because they were renewing their vows.

A woman wanted me to sell the same $30,000 diamond necklace to her husband and her boyfriend, telling each that it needed to be shortened two inches and to let her come back and pick it up. Then I was to give her the extra $30,000 along with the necklace.

We had a customer come in to return a bracelet after owning it for seven years. (She claimed she had never worn it.)

Provided anonymously to INSTORE’s 2016 Big Survey.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Wilkerson Testimonials

Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”

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True Tales

Five Carats Weren’t Big Enough for This Client

Go big or go home? A jeweler wishes this customer would.

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A client looked at many different fancy yellows, each above 5 carats, for over six months with countless meetings and still couldn’t decide. The most recent excuse? “It’s just not big enough.”

Provided anonymously to INSTORE’s Big Survey

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True Tales

“Even If You Were Cher, I Wouldn’t Loan You This Jewelry!”

An owner refuses to fall for this dumb yet real scam artist.

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ONE DAY, a limo pulled into my parking lot. The young lady who alit claimed to be the P.A. for Cher. She went on to pick out pieces from my case that she swore would work in that night’s performance and be returned the next day. I informed her if the star herself walked in, I wouldn’t hand over thousands of dollars worth of jewelry “on loan.” She called me some nasty names and left. Seems Cher was not performing anywhere near the East Coast that night and it was just a scam. Oh well! — James Doggett, Doggett Jewelry, Kingston, NH

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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A MALE CUSTOMER ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM

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