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True Tales

These Three Customers Were Missing Something Big: Scruples

You don’t want to do business with these guys.

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A customer came in and bought an engagement ring for his new girlfriend, and the next day, his wife came in looking for new wedding bands because they were renewing their vows.

A woman wanted me to sell the same $30,000 diamond necklace to her husband and her boyfriend, telling each that it needed to be shortened two inches and to let her come back and pick it up. Then I was to give her the extra $30,000 along with the necklace.

We had a customer come in to return a bracelet after owning it for seven years. (She claimed she had never worn it.)

Provided anonymously to INSTORE’s 2016 Big Survey.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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True Tales

That Time the Manager Got Blown Across the Showroom By Electric Wires

The staff came to his rescue … from mouth-to-mouth.

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I had a great assistant manager who also happened to be very handy doing repairs around the store. One time, he was working on an electrical problem in the island in the front of the store. Somehow, some of the wires got crossed and blew him back onto the floor in a pile of debris in the center of the island semi-conscious. Another employee, a part-time ambulance attendant, asked, “Should I give him mouth-to-mouth?” And the chorus replied, “No, let him lie!” This is the stuff of legends! — Jon Walp, Long Jewelers, Virginia Beach, VA

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True Tales

This Grandma Had An Unbelievable Plan to Escape If The Custom Design Estimate Was Too High

Even her grandkids were in on it.

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Recently, a new customer walked in hoping to have a custom ring made. We browsed through the counters, tried on rings, looked at wax patterns, and I had a good feeling about her. She was so excited and eager that while she had lunch, I sketched a design. She took a look and seemed very relieved! She then shared that she and her grandchildren, who were with her, were so nervous that the estimate would be out of their price range, they had came up with a plan to get her out of the store if she couldn’t afford it. She said she was supposed to fake a heart attack and the grandchildren would usher her out quickly to the car. I have never laughed so hard! Luckily, she loved the design, it was in her price range and they didn’t have to carry out their sneaky plan! I believe I now have an excellent new customer! — Linda McEathron, Design House, Waco, TX

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True Tales

You Won’t Believe Why This Client Wouldn’t Take Her Engagement Ring

Hint: it wasn’t the diamond she thought they had switched.

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For over 20 years, we have had a customer’s diamond engagement ring in our vault because she refused to take it. Not because she felt we switched her diamond, but because she swore we switched the mounting. — Georgie Gleim, Gleim the Jeweler, Palo Alto, CA

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