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True Tales

These Three Customers Were Missing Something Big: Scruples

You don’t want to do business with these guys.

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A customer came in and bought an engagement ring for his new girlfriend, and the next day, his wife came in looking for new wedding bands because they were renewing their vows.

A woman wanted me to sell the same $30,000 diamond necklace to her husband and her boyfriend, telling each that it needed to be shortened two inches and to let her come back and pick it up. Then I was to give her the extra $30,000 along with the necklace.

We had a customer come in to return a bracelet after owning it for seven years. (She claimed she had never worn it.)

Provided anonymously to INSTORE’s 2016 Big Survey.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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True Tales

Sometimes, It’s Just Best to Ignore Advice

Two tales of misjudged looks.

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True Tales

I Was Feeling Down Until This 94-Year-Old Client Reminded Me Why We Do What We Do

She helped break this jeweler out of the blues.

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WINTER HERE IN the Midwest was brutal. Sales were way down. The news of more and more great stores and jewelry manufacturers closing was starting to weigh on me. Then last week, Lorraine walked in and wanted to design a ring. She had some gold and a 5 mm CZ that she had received for making purchases on a website. She just wanted a wide gold band with the CZ in the middle. She asked me how long it would take, then she told me she would be 94 the beginning of May, pointing out she didn’t know how much time she had left, so the sooner the better. She made me realize that I had forgotten to live forward and be in the moment. She was exactly what I needed to get out of the slump. Her ring was delivered within the week, and she was thrilled. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI

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True Tales

That Time the Manager Got Blown Across the Showroom By Electric Wires

The staff came to his rescue … from mouth-to-mouth.

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I HAD a great assistant manager who also happened to be very handy doing repairs around the store. One time, he was working on an electrical problem in the island in the front of the store. Somehow, some of the wires got crossed and blew him back onto the floor in a pile of debris in the center of the island semi-conscious. Another employee, a part-time ambulance attendant, asked, “Should I give him mouth-to-mouth?” And the chorus replied, “No, let him lie!” This is the stuff of legends! — Jon Walp, Long Jewelers, Virginia Beach, VA

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