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True Tales

True Stories of Customers Who Really Pressed Their Luck

“You want me to do … what???”

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True Stories of Customers Who Really Pressed Their Luck

I had a customer call and ask about a product that we don’t carry. I nicely gave them the contact information to get that product. Well, she asked if I could call and find out about the product …

Provided anonymously to INSTORE’s Big Survey

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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