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True Tales

True Stories of Customers Who Really Pressed Their Luck

“You want me to do … what???”

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I had a customer call and ask about a product that we don’t carry. I nicely gave them the contact information to get that product. Well, she asked if I could call and find out about the product …

Provided anonymously to INSTORE’s Big Survey

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Jimmy DeGroot

Be Ready for ‘What Do You Have for $100?’ and Other Holiday Questions

As Christmas approaches, the queries you’ll hear from customers are actually pretty predictable, says jewelry store training expert Jimmy DeGroot. Here's how to make sure your team is prepared for the more common ones.

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True Tales

Funny But True: You Can’t Make These Surprising Stories Up

The joy of surprises…

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Customer was in the store buying his wife a surprise anniversary gift when his phone rang and we overheard him explaining that he was someplace else. His wife walks in to pick up her surprise gift to him while still on the phone with him. Ended up nicely, but the surprise gifts were no longer a surprise!

Customer came in on Friday to pick up a $60,000 ring we created. The next day, his girlfriend came by to scream at us for not having finished the ring. We just had to take it.

Provided anonymously to INSTORE’s 2016 Big Survey

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True Tales

These Three Customers Were Missing Something Big: Scruples

You don’t want to do business with these guys.

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A customer came in and bought an engagement ring for his new girlfriend, and the next day, his wife came in looking for new wedding bands because they were renewing their vows.

A woman wanted me to sell the same $30,000 diamond necklace to her husband and her boyfriend, telling each that it needed to be shortened two inches and to let her come back and pick it up. Then I was to give her the extra $30,000 along with the necklace.

We had a customer come in to return a bracelet after owning it for seven years. (She claimed she had never worn it.)

Provided anonymously to INSTORE’s 2016 Big Survey.

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True Tales

A Jeweler Met This Verbal Threat with Police

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I got a call from a husband in the middle of a nasty divorce telling me his soon-to-be ex was on her way to make us buy back the engagement ring and was threatening to kill us if we didn’t. Imagine her surprise when she was met by the police. She said she wasn’t really going to kill us, but she admitted to saying it and they took her away. A year later, the husband came in to buy an engagement ring for a new lady. He asked if we had a return policy. I said we did: “No Returns On Special Orders.” And we were considering this very special! Chuck Kuba, Iowa Diamond, West Des Moines, IA

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