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True Tales

These Two Store Owners Bit Off More Than They Could Chew

Two tales of free food gone wrong.




guy holds pizza on eyes
  • We used to have an open house in early December. We would put out a couple of trays of crab balls, shrimp and lots of snacks. I told a customer to stop in and have a snack and look around. He brought his entire family in and devoured an entire plate of crab balls and shrimp and then left. I mean … really. Thank God he doesn’t come in anymore. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • A new staff member decided to stand outside handing out pizza, water and snacks to anyone who wanted a treat. Problem was that she gave away the pizza that I bought for my entire staff. — Earl Grenfell, Spellbound Fine Jewelry, Port Washington, NY

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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