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This Customer Compared a Diamond to Biscuits and Gravy

It was good news for his wife of 61 years.

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We had an older couple in this week that were in their late 80s. They had been married for 61 years, and she wanted to replace the diamond in the center of her ring because she lost it. They were gonna replace it with a CZ. She asked her husband, “Can I get a real diamond?” And he says, “I love you more than biscuits and gravy.” And she says, “And he loves biscuits and gravy a lot.” We all enjoyed that. — Dave Fadel, Fadel Enterprises, Bountiful, UT

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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