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This Customer Paid In Cookies

The owner didn’t want payment, but got a sweet surprise anyway.

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cookies and clock

“There are times when a clock owner will call me on the telephone and tell me their clock has stopped. After asking a series of questions, many times the owner is able to take care of the problem themselves. One person, after the completion of the over-the-phone repair, asked what they needed to pay me. I told them nothing since they solved the problem themselves. They insisted, so I told them they could send me a dozen oatmeal cookies. It was a year before I collected.” — Glyn Jolly, G.J. Enterprise, Victoria, TX

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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