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5 Things to Tell Yourself When ‘The Customer Is Always Right’ Isn’t Working




INSTORE angrycustomerYou’ve certainly heard the cliche that the customer is always right.

And if you’ve worked in retail for more than, say, 30 minutes, you know it just isn’t true.

Sure, in most cases it’s best to proceed as if it were. But that can be hard to remember when you’re being berated by someone who’s clearly wrong, wrong, wrong.

In that spirit, we present this short list of things you could tell yourself, as a customer rants at you, if the mantra “The customer is always right” is no longer working:

  • “The customer is bigger than me.”
  • “The customer knows tae kwon do.”
  • “The customer enlists the services of a very good personal injury lawyer.”
  • “The customer is always wrong, but luckily I’m a compulsive liar.”
  • “The customer can always go to Yelp and say terrible things about our store.”



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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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