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5 Things to Tell Yourself When ‘The Customer Is Always Right’ Isn’t Working

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INSTORE angrycustomerYou’ve certainly heard the cliche that the customer is always right.

And if you’ve worked in retail for more than, say, 30 minutes, you know it just isn’t true.

Sure, in most cases it’s best to proceed as if it were. But that can be hard to remember when you’re being berated by someone who’s clearly wrong, wrong, wrong.

In that spirit, we present this short list of things you could tell yourself, as a customer rants at you, if the mantra “The customer is always right” is no longer working:

  • “The customer is bigger than me.”
  • “The customer knows tae kwon do.”
  • “The customer enlists the services of a very good personal injury lawyer.”
  • “The customer is always wrong, but luckily I’m a compulsive liar.”
  • “The customer can always go to Yelp and say terrible things about our store.”

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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5 Things to Tell Yourself When ‘The Customer Is Always Right’ Isn’t Working

mm

Published

on

INSTORE angrycustomerYou’ve certainly heard the cliche that the customer is always right.

And if you’ve worked in retail for more than, say, 30 minutes, you know it just isn’t true.

Sure, in most cases it’s best to proceed as if it were. But that can be hard to remember when you’re being berated by someone who’s clearly wrong, wrong, wrong.

In that spirit, we present this short list of things you could tell yourself, as a customer rants at you, if the mantra “The customer is always right” is no longer working:

  • “The customer is bigger than me.”
  • “The customer knows tae kwon do.”
  • “The customer enlists the services of a very good personal injury lawyer.”
  • “The customer is always wrong, but luckily I’m a compulsive liar.”
  • “The customer can always go to Yelp and say terrible things about our store.”

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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