Confident stores fail fast, own their quirks, and never apologize for standing out.
A phrase that can help you stop over-preparing and start doing — plus a 14K idea worth "running" with.
When bodies change, jewelry needs change too. Are you ready for the opportunity?
One of "America's Coolest" jewelers teaches us that how you give matters as much as what you give.
Want something truly memorable to offer clients — how about a multi-layer, high-end gift-wrapping option?
One jeweler's philosophy on why paying attention beats having a great location — plus coffee mugs and cover designs from INSTORE's earliest days.
The world's most successful sports agent delivers clankingly awful puns every free-agent season. Here's why it actually works for him.
Is LinkedIn really the business social media promised land? I'm committing to daily posts for 100 days to see whether it works.
This little department has been a key part of “the INSTORE experiment.”
Save a few extra hours for an important initiative this month.
Let’s make 2016 a year to build some serious sales skills among your staff.
Rating jewelers' holiday commercials.
And other lessons learned from this year’s Big Survey BY DAVID SQUIRES This article originally appeared in the October 2015 edition of INSTORE. We’ve now done...
Jewelers’ big-sale tales make a tasty summer meal
Our annual trend issue presents the very best of jewelry design BY DAVID SQUIRES This article originally appeared in the June 2015 edition of INSTORE. This...
If you truly believe in an idea, move ahead boldly.
Is it better to demand to be paid for every minute, or should you bet on a fuzzy future return? BY DAVID SQUIRES This article originally...
I’m currently reading “Do It! Marketing: 77 Instant-Action Ideas To Boost Sales, Maximize Profits and Crush Your Competition”. Here’s one intriguing project from the book —...
Can you handle the truth?
There are many different definitions of merchandising. Some are broad, others narrow. Here’s mine: Merchandising is the art of selecting the right products for your store...
