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Try a High-Value Easter Egg Hunt and More Activities for April

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Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  


This article originally appeared in the April 2017 edition of INSTORE.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Try a High-Value Easter Egg Hunt and More Activities for April

mm

Published

on

Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  

Advertisement

This article originally appeared in the April 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

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