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Try a High-Value Easter Egg Hunt and More Activities for April




Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  

This article originally appeared in the April 2017 edition of INSTORE.




Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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