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Try a High-Value Easter Egg Hunt and More Activities for April

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Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  


This article originally appeared in the April 2017 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Try a High-Value Easter Egg Hunt and More Activities for April

mm

Published

on

Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  

Advertisement

This article originally appeared in the April 2017 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular