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Try a High-Value Easter Egg Hunt and More Activities for April

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Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  


This article originally appeared in the April 2017 edition of INSTORE.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Try a High-Value Easter Egg Hunt and More Activities for April

mm

Published

on

Easter Egg Hunt for diamond ring

Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a $30,000 diamond ring inside, resulting in nationwide press. But even modest Easter promotions work well. JP Jewelers in St. Charles, IL, invited customers to choose a plastic egg with a random discount inside. “If they received only a 10 percent discount, we had them select another egg. They loved it,” said owner James Petterec.

Apr. 1  Generate great business with “April Fool’s Day Sale — It’s no joke! — 50 percent off all in-case merchandise.” (The best merchandise is, of course, kept safe and sound in the vault.)

Apr. 17  On National High Five Day, keep this Wired tip in mind: Don’t look at the hand. Keep your eye on the elbow; that’ll automatically line up your mitts.

Apr. 29  It’s our hunch National Arbor Day is going to get bigger the warmer our planet gets. Offer to plant a sapling for every purchase or repair booked.  

Advertisement

This article originally appeared in the April 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular