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Vacation Issue

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The magazine you hold in your hands could be your first step toward a summer vacation.

 

Every year in July, instore kicks things down a notch with our Summer Reading Issue. Over the years, we’ve developed something of a pattern — one year, we’ll do a big “True Tales” special; other years (like this one), we present you with a package of the best industry-related fiction and literary non-fiction we can come up with.

The idea is that this is an edition that you will take to the beach, sprinkle with sand, spill suntan oil onto, splash with seawater. By the time you get home, this issue should be twice its original size.

Read. Relax. Have fun.

Fact is, the favorite books we own are not leatherbound first editions with gilt pages and silk moire endpapers. The ones we love most have somebody’s phone number on the cover, an old telephone bill stuck inside as a bookmark, notes climbing up, down and around the margins, and a giant mustard stain gluing two pages together.

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Let this be that issue for you. Let this one be a vacation.

Speaking of vacations, be sure to set aside time for a real vacation this month or next. You deserve it. More than that, you need it.

Take one week. Let the minions run the store. (To all the minions reading this, we call you that because we love you.) Trust us, they can do the job. And the more they do it, the better they’ll get.

Wishing you the very best business …

David Squires
dsquires@instoremag.com

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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David Squires

Vacation Issue

Published

on

The magazine you hold in your hands could be your first step toward a summer vacation.

 

Every year in July, instore kicks things down a notch with our Summer Reading Issue. Over the years, we’ve developed something of a pattern — one year, we’ll do a big “True Tales” special; other years (like this one), we present you with a package of the best industry-related fiction and literary non-fiction we can come up with.

The idea is that this is an edition that you will take to the beach, sprinkle with sand, spill suntan oil onto, splash with seawater. By the time you get home, this issue should be twice its original size.

Read. Relax. Have fun.

Advertisement

Fact is, the favorite books we own are not leatherbound first editions with gilt pages and silk moire endpapers. The ones we love most have somebody’s phone number on the cover, an old telephone bill stuck inside as a bookmark, notes climbing up, down and around the margins, and a giant mustard stain gluing two pages together.

Let this be that issue for you. Let this one be a vacation.

Speaking of vacations, be sure to set aside time for a real vacation this month or next. You deserve it. More than that, you need it.

Take one week. Let the minions run the store. (To all the minions reading this, we call you that because we love you.) Trust us, they can do the job. And the more they do it, the better they’ll get.

Wishing you the very best business …

David Squires
dsquires@instoremag.com

Advertisement

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular