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Vacation Issue

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The magazine you hold in your hands could be your first step toward a summer vacation.

 

Every year in July, instore kicks things down a notch with our Summer Reading Issue. Over the years, we’ve developed something of a pattern — one year, we’ll do a big “True Tales” special; other years (like this one), we present you with a package of the best industry-related fiction and literary non-fiction we can come up with.

The idea is that this is an edition that you will take to the beach, sprinkle with sand, spill suntan oil onto, splash with seawater. By the time you get home, this issue should be twice its original size.

Read. Relax. Have fun.

Fact is, the favorite books we own are not leatherbound first editions with gilt pages and silk moire endpapers. The ones we love most have somebody’s phone number on the cover, an old telephone bill stuck inside as a bookmark, notes climbing up, down and around the margins, and a giant mustard stain gluing two pages together.

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Let this be that issue for you. Let this one be a vacation.

Speaking of vacations, be sure to set aside time for a real vacation this month or next. You deserve it. More than that, you need it.

Take one week. Let the minions run the store. (To all the minions reading this, we call you that because we love you.) Trust us, they can do the job. And the more they do it, the better they’ll get.

Wishing you the very best business …

David Squires
[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Vacation Issue

Published

on

The magazine you hold in your hands could be your first step toward a summer vacation.

 

Every year in July, instore kicks things down a notch with our Summer Reading Issue. Over the years, we’ve developed something of a pattern — one year, we’ll do a big “True Tales” special; other years (like this one), we present you with a package of the best industry-related fiction and literary non-fiction we can come up with.

The idea is that this is an edition that you will take to the beach, sprinkle with sand, spill suntan oil onto, splash with seawater. By the time you get home, this issue should be twice its original size.

Read. Relax. Have fun.

Advertisement

Fact is, the favorite books we own are not leatherbound first editions with gilt pages and silk moire endpapers. The ones we love most have somebody’s phone number on the cover, an old telephone bill stuck inside as a bookmark, notes climbing up, down and around the margins, and a giant mustard stain gluing two pages together.

Let this be that issue for you. Let this one be a vacation.

Speaking of vacations, be sure to set aside time for a real vacation this month or next. You deserve it. More than that, you need it.

Take one week. Let the minions run the store. (To all the minions reading this, we call you that because we love you.) Trust us, they can do the job. And the more they do it, the better they’ll get.

Wishing you the very best business …

David Squires
[email protected]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular