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Las Vegas 2018
Buying Guide

Customers are beating doors down for this trending jewelry.




So you want your client to feel at home in your store. You’ve got the space; you’ve got the staff. But just how welcoming is your jewelry selection? If you have old jewelry squatting in your showcases as if it were living in rent-controlled apartments, now’s the time to evict it and bring in more compelling product — the kind that will attract visitors. With the Las Vegas shows happening this month, there won’t be a better moment to ditch the old and bring in some new, exciting offerings. Here are the hot sellers and trending jewelry that your clients will want to take home, as well as expansion categories from which you can build to even greater heights.

Rose Gold

In the Pink

What was once a special order has now established itself as a superlative staple. Rose gold’s warm glow has found its way into everything from fashion jewelry to the height of haute couture design. This pretty metal isn’t going anywhere anytime soon. Your customers will expect you to have rose gold on hand, and you should be ready. 


18K rose gold necklace with diamonds (1.00 TCW).


(310) 598-5010,

Sig Ward Jewelry

18K rose gold cuff bracelet with gray mother of pearl (10.00 TCW) and diamonds (0.40 TCW).


(310) 871-5360, 

Noam Carver

14K rose gold engagement ring setting with 26 round diamonds (center stone not included).


(866) 214-7464, 

Adel Chefridi

18K rose gold earrings with diamonds.


(845) 684-5185, 

Christopher Designs

14K rose gold ring with a L’Amour Crisscut diamond (0.81 TCW) and round diamonds (0.74 TCW).


(800) 955-0970,


Word Jewelry

Wear Your Truth

These talismanic pieces literally make a statement. Each one proudly proclaims a motto or value important to the wearer, offering reassurance, empowerment, inspiration or comfort. It can be easier for customers to make an emotional connection with these pieces because they’re not just buying an accessory; they’re investing in their personal identity.

Eden Presley

14K yellow gold bracelet.


(917) 952-7667,

Lulu and Shay

14K yellow gold ring with sapphire, opal, amethysts, emerald, and diamond.


(917) 523-8828,

DRU Jewelry

14K gold medallion necklace with rubies and black diamonds.


(310) 980-4257,


Sterling silver breakaway charm set with black enamel. 


(401) 463-2755,

Nora Kogan

Sterling silver ring with enamel.


Statement Earrings

Go Big or Go Home

Statement earrings have returned, first gracing the lobes of mega-celebrities and then spreading to the wider ranks of everyday jewelry lovers. Statement earrings’ blatant, unapologetic exuberance is joyful — a mood that fits perfectly into the current cultural moment. There’s sure to be a pair of statement earrings that expresses what each of your customers wants their ears to say. 

Les Georgettes

Earrings in yellow gold finish with Perspex.


(718) 360-2917,


22K yellow gold earrings with faceted orange and yellow sapphire briolettes.


(646) 795-1212,


18K yellow gold earrings with mother of pearl abalone shell and black diamonds.


(212) 937-9727,

Frederic Duclos

Sterling silver and rose-gold-plated earrings.


(866) 898-3636,

We Dream in Colour

Brass earrings with sterling silver posts.


(978) 594-1425,

Stiletto Earrings

Get in Line

Whether their design is flexible or firm, these long, lean face-framing lovelies add a dash of lengthening elegance to any look. Light and universally flattering, stiletto earrings are a great pick for anyone looking to update their look without getting too crazy. Start small for shy shoppers or go straight to the major dangles for those who seem amenable to daring designs.

Melissa Kaye

18K yellow gold earrings with diamonds (1.41 TCW).


(917) 573-0388,

Rebecca Myers Design

18K yellow gold and oxidized sterling silver earrings with white diamonds and raw yellow diamonds.


(800) 575-4569,

Susanne Klevorick

14K yellow gold earrings with Akoya and freshwater pearls.


(646) 662-2110,


14K white gold earrings with blue topaz.


(800) 255-0192,

IO Collective

18K yellow gold earrings with tourmaline, sapphires, and diamonds (0.14 TCW).


(646) 847-9098,


Dark Romance

That Old Black Magic

Fantastical themes in jewelry aren’t new, but for the past few years they’ve leaned towards the sugary. Now we’re seeing a shift from everything nice to a darker spice; more sultry and spiritual. Think mystical fortune-tellers, Ouija boards, a sisterhood of modern witches dancing under the full moon. Too soulful to be categorized as goth, these designs are bold, eerie and utterly compelling.

Shelley Cavanaugh

18K yellow gold necklace with rubellite (11.40 TCW).


(503) 756-4950,

Acanthus Jewelry

14K yellow gold necklace with dendritic agate and black diamonds.


Dana Bronfman

18K yellow and black rhodium-plated sterling silver earrings with black, white, and gray rose cut diamonds.


(650) 269-1101,

Susan Elnora

Sterling silver stud earrings.


(612) 716-1561,

Ricardo Basta Fine Jewelry

Silver and 18K yellow gold ring with rutilated quartz (65.45 TCW).


(310) 278-4792,

Rainbow Brights

Vivid, Vivacious, & Varicolored

Colored gems were trending before Princess Eugenie revealed her Padparadscha engagement ring in January 2018. After the peachy-pink royal bauble’s debut, the public’s interest was piqued. Pinks and purples are hot commodities, as are traditional ROYGBIV rainbows and more abstract assemblages of variously hued stones. These cheerful choices are sure to delight any shopper with an appreciation for whimsy, especially millennials seeking an updated take on the classics.

Baker and Black

18K yellow gold ring with rubellite tourmaline, blue sapphire, and rhodolite garnet.


[email protected]

Little H

14K yellow gold necklace with freshwater Edison button pearls, ruby, and amethyst.



14K yellow gold earrings with multicolored sapphires.


[email protected]

Suzy Landa

18K yellow gold earrings with peridot, tourmaline, aquamarine, imperial topaz, yellow beryl, and diamonds.


(212) 874-2346,

Kelly Bello Design

14K yellow gold choker necklace with amethyst, rubellite, sapphire, yellow beryl, emerald, and aquamarine.


(505) 730-6686,


Georgian Inspired

Not Lost But Gone Before

One could say that all design is informed by that which came before, but one particular time period is having a definite upswing in aesthetic influence. Demand for genuine antique Georgian jewelry has recently skyrocketed, but it’s not just the good old stuff that collectors covet. Contemporary designers are interpreting iconic 18th century motifs in inspiring new ways — memento mori, girandoles, acrostic messages, rose cuts, the ouroboros, and even lover’s eyes are once again in vogue.

Beloved NYC

18K rose gold locket bracelet with white enamel.


(212) 498-9002,

Erica Molinari

Oxidized sterling silver lock necklace with 18K yellow gold and diamonds (1.19 TCW).


Ana Katarina

18K yellow gold necklace with hand-carved Brazilian agate cameo, sapphires (1.05 TCW), and diamonds (0.30 TCW).


(617) 699-3714,

Rahaminov Diamonds

18K rose gold ring with a round rose cut diamond (1.79 TCW), round rose cut diamonds (0.79 TCW), and white diamond melee (0.27 TCW).


(213) 622-9866,

Holly Dyment

14K black gold earrings with lapis, pink sapphire, and white diamonds.


(212) 463-7950,

Sculptural Styles

Wearable Abstractions

The appeal of sculptural jewelry comes from the same place as the return of statement earrings: it’s about embracing the desire to be seen. Sculptural jewelry can take so many forms that it’s hard to define precisely, but its hallmark is the willingness to occupy space, often in unexpected ways. 

Vitae Ascendere

18K rose, yellow, and white gold earrings.


(415) 231-6999,

Elizabeth Garvin

Oxidized sterling silver and 18K gold cuff bracelet with diamonds (2.00 TCW).


(212) 420-9470,

Karin Jacobson Design

18K yellow gold and recycled oxidized silver earrings with peridot and diamonds.


(612) 875-5788,

Julie Cohn

Bronze earrings.


(214) 415-1792,

Kelim Jewelry Design

925 sterling silver necklace.


(301) 448-7367,

Digital Art Deco

Not Your Grandmother’s Geometry

The irresistible Art Deco era has inspired many a jeweler, but this particular subset of designs takes that classic, crisp 1920s geometry in a slightly different direction. These designs integrate the distinctly deco concepts of clean lines and negative space and infuse the aesthetic with a fresh, almost futuristic feeling of slight abstraction that elevates the entire concept to a new level. 

Cat Janiga Jewelry

Sterling silver ring with 22K yellow gold and amethyst.


(416) 454-6522,

Gigi Ferranti Jewelry

14K yellow gold earrings with diamonds (0.60 TCW) and emeralds (0.96 TCW).


(718) 251-1614,

V Jewellery

Rhodium-plated 925 sterling silver necklace with 18K yellow gold plate, cubic zirconia, black enamel, and synthetic emerald.


+44 (0) 121 329 3113,

Just Jules

14K white gold engagement ring with emerald cut diamond (0.90 TCW) and full cut and kite shape diamond sides (0.40 TCW).


(480) 860-6211,

Irthly Adornments

18K yellow gold earrings with labradorite (3.40 TCW) and diamonds (0.23 TCW).


(949) 478-4591,

Neck Mess

There Ain’t No Rules

Necklace layering isn’t a new trend, but it’s evolved recently from its usual dainty, careful arrangements into something gloriously chaotic and daring. The “neck mess” approach to layered necklaces is intentionally rumpled, often involving multiple chunky pieces and dangling charms twined together or connected in texturally interesting ways. Bold chains, charm holders, and connector pieces like padlocks are integral. Search the hashtag #neckmess on Instagram to see hundreds. 

Delphine Leymarie Fine Jewelry

18K yellow gold chain and charm holder (charms not included).

$1,240 (chain), $359 (charm holder)

(212) 537-5769,

Judi Powers

Natural beryl crystal necklace with 14K white gold and sapphire clasp.


(718) 571-9049,


Sterling silver charm holder necklace (charms not included).


(877) 479-7742,

Marla Aaron

18K yellow gold chain, lock, and box charm inlaid with lapis.


Pamela Froman Fine Jewelry

18K yellow gold necklace with rubellite (16.72 TCW), Australian boulder opal (3.81 TCW), diamonds (0.34 TCW), watermelon tourmaline nuggets and sliced beads.


(323) 954-7436,

Hair Jewelry

Crowning Glory

You have a client who’s just not inspired. They’re suffering from bracelet boredom, earring ennui, and ring reluctance. Perhaps you could draw this lost soul’s attention to the potential of their unadorned noggin. Haute headwear isn’t just for music festivals and royal weddings anymore. If they’re not ready to go full tiara, embellished headbands and bejeweled barrettes are a great way to channel one’s inner royalty in the day to day. 


Black fabric headband with sequins and sparkling stones.


Mrs. President & Co.

Barrette with crystal.


(213) 689-8889,

Hushed Commotion

Headband with crystal accents.


(347) 549-9709,

Jennifer Behr

Bobby pin with Swarovski crystal.


(718) 360-1875,

JY Jewels and Our Lady of Leisure Millinery

Satin-wrapped headband with cerise and white crystals in rose gold dipped settings.


+61 407 358 368,

Jewelry Storage

Graduate from the Sock Drawer

Any true jewelry collector knows that what you do with your treasures when they’re not on your body is vital to your jewels’ accessibility and safety. Who hasn’t lost an earring to the edge of a table or tangled chains together on a dresser top? Offering your customers a selection of jewelry storage options alongside your regular merchandise gives you the potential for some great add-on sales and offers window shoppers a solid reason to come into your store even on days when they’re not intending to buy jewelry. 

The Painted Press

Clay and liquid gold jewelry dish.


WOLF 1834

Leather case with built in mirror, LusterLoc anti-tarnish lining, and snap closure with gold finish.


(310) 473-0012,

Modern Mud

Earthenware dish with 22K gold accents.


(516) 318-2271,

Splendid Music Box Co.

Hand-crafted Italian inlaid musical jewelry box with lined jewelry compartment.


(212) 532-9304,

Hudson and Bleecker

Jewelry case with vegan saffino leather, velour lining, and light gold accents.


(646) 912-9286,


Peer Review

We asked our Brain Squad: What do you think will be the breakout category this holiday season?

Rolling With Gold

Still finding yellow gold organic styles interesting. Fancy garnets are hot, spinels and zircons exciting. Brenda Newman, The Jewelry Source, El Segundo, CA

East Fourth Street

Earrings in 14K recycled yellow gold with fair-trade marquise-cut rhodolite garnets.


Mysterious Gems

Phenomenon gems: cat’s eyes, stars and chatoyancy, opalescents and all the mystical allure that goes with them. Laura Pool, Laura’s Jewelry Designs, St. Robert, MO

Amali Jewelry

18K yellow gold woven bracelet with Ethiopian opals.


Lab Specimens

We are seeing a huge uptick in synthetic requests for engagement rings … colored gems and diamonds. I think the market will continue in that direction! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO


14K white gold engagement ring with a 1.00-carat lab-created diamond center stone.


Mixing Metals

Gold/white mixed pieces are becoming the thing. Steven Wardle, Forest Beach Design, Chatham, MA

Sia Taylor

Necklace in 18k yellow, rose, and white gold with 22K gold, 24K gold and platinum.



Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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