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YOU PROBABLY KNOW Kyle Bullock from his “Over the Counter” podcast, in which he tells often-heartwarming tales from the jewelry industry.

But he also has a taste for the absurd, as he shows in a new YouTube video where he turns the tables on a scammer.

As he explains in the YouTube video description:

It was a boring week at work when I received a simple email: “I HAVE BIGGEST DIAMOND FOR SALE.” Of course, I had to bite.

What followed was an elaborate, ridiculous, hilarious ride of lies and deceit and a big tribute to Taylor Swift.

I urge you – the BEST course of action to take with scam email is to IGNORE and DELETE the emails… unless it leads to a great YouTube video.

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This video is brought to you by Bullock’s Jewelry and you can see more by going to KyleRBullock.com.

And yes, all of this is 100% real!

Watch the clip:

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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