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YOU PROBABLY KNOW Kyle Bullock from his “Over the Counter” podcast, in which he tells often-heartwarming tales from the jewelry industry.

But he also has a taste for the absurd, as he shows in a new YouTube video where he turns the tables on a scammer.

As he explains in the YouTube video description:

It was a boring week at work when I received a simple email: “I HAVE BIGGEST DIAMOND FOR SALE.” Of course, I had to bite.

What followed was an elaborate, ridiculous, hilarious ride of lies and deceit and a big tribute to Taylor Swift.

I urge you – the BEST course of action to take with scam email is to IGNORE and DELETE the emails… unless it leads to a great YouTube video.

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This video is brought to you by Bullock’s Jewelry and you can see more by going to KyleRBullock.com.

And yes, all of this is 100% real!

Watch the clip:

Kyle Bullock is a fourth-generation jeweler who manages Bullock's Jewelry in Roswell, NM. He is also a best selling author, speaker and performer, and small business coach. To contact him, email him at KyleRBullock@gmail.com.

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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