Jim Ackerman

Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

To see clear marketing results, you need to be specific in your advertising.

The Business of Jewelry Podcast Special Edition

When There’s No Succession Plan, Call Wilkerson

Made to Last

GN Diamond Presents: How to Multiply Your Holiday Diamond Sales

Published

5 years ago

September 25, 2018

Jim Ackerman

If you want your ads to actually bring customers through your door, you need to make compelling offers.

A generic “come to our store” won’t do the job, says marketing expert Jim Ackerman.

Instead, you have to get specific.

In the video below, Ackerman explains how get it right. Take a look.

(You can also click here to receive a $397 evaluation from Ackerman as a free gift.)

Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”