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If you want your ads to actually bring customers through your door, you need to make compelling offers.

A generic “come to our store” won’t do the job, says marketing expert Jim Ackerman.

Instead, you have to get specific.

In the video below, Ackerman explains how get it right. Take a look.

(You can also click here to receive a $397 evaluation from Ackerman as a free gift.)


Video: To Make Your Advertising Really Work, You Must Do This … And Do It Well

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at [email protected].

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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