Woulda Coulda Shoulda

What One Jeweler Wished He Could Have Said to The Person Who Complained About the Repair on a Rusted Cartier

Well, what did you expect?

Published

5 years ago

September 20, 2018

INSTORE Staff Instore October 2018 Issue

“Your watch had open heart surgery; it’s going to have a few scars!”

To the client who brought in a 40-year-old completely rusted Cartier watch for service. There was no fixing the movement, so we replaced it with a new one. In the process, the dial dented and the paint began to chip. We refinished the dial at no charge. The client was unhappy with the new logo because it looks slightly different than the original one.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”