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What’s Wrong with Millennials? Here’s What Jewelers Say

We asked, you answered.

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WE ASKED OUR RECENT Big Survey respondents to tell us one bad thing about the rise of millennials. The most popular answers were along the lines of how much they think they know, how they erroneously trust what they see online, and how impatient they are. Here were 12 answers (some representative, and some just funny).

  1. “They know some, but they think they know all.”
  2. “Their tendency to buy online rather than in person.”
  3. “Tiny jewelry! Where, oh where, are the big fat colored stone pieces? Oh yes! In our safe.”
  4. “They’re broke and can’t afford some of the things they want!”
  5. “Forcing us Boomers to think differently than we are used to.”
  6. “Dependency on Google Reviews.”
  7. “They never like something right out of the case; it always has to be customized or slightly different. I swear if I pulled out exactly what they asked for, they would still want it different just so they can say they had it made custom.”
  8. “They all feel so unique, it’s hard to not show that they are actually similar to one another.”
  9. “They want it NOW.”
  10. “They want ‘experiences’ as opposed to items to mark those experiences.”
  11. “Their music stinks.”
  12. “Millennials. You know the type. Oversensitive, phone-obsessed, selfie-snapping, ‘Friends’-binge-watching, kombucha-guzzling, influencer-obsessed complainers. If that sort of thing drives you crazy, here’s your trigger warning: Millennials are taking over the workforce. Get used to it.”

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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