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What’s Wrong with Millennials? Here’s What Jewelers Say

We asked, you answered.

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WE ASKED OUR RECENT Big Survey respondents to tell us one bad thing about the rise of millennials. The most popular answers were along the lines of how much they think they know, how they erroneously trust what they see online, and how impatient they are. Here were 12 answers (some representative, and some just funny).

  1. “They know some, but they think they know all.”
  2. “Their tendency to buy online rather than in person.”
  3. “Tiny jewelry! Where, oh where, are the big fat colored stone pieces? Oh yes! In our safe.”
  4. “They’re broke and can’t afford some of the things they want!”
  5. “Forcing us Boomers to think differently than we are used to.”
  6. “Dependency on Google Reviews.”
  7. “They never like something right out of the case; it always has to be customized or slightly different. I swear if I pulled out exactly what they asked for, they would still want it different just so they can say they had it made custom.”
  8. “They all feel so unique, it’s hard to not show that they are actually similar to one another.”
  9. “They want it NOW.”
  10. “They want ‘experiences’ as opposed to items to mark those experiences.”
  11. “Their music stinks.”
  12. “Millennials. You know the type. Oversensitive, phone-obsessed, selfie-snapping, ‘Friends’-binge-watching, kombucha-guzzling, influencer-obsessed complainers. If that sort of thing drives you crazy, here’s your trigger warning: Millennials are taking over the workforce. Get used to it.”

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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