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Customer Types

When It Comes to This Customer Type’s Jewelry, She Always Gets Lucky

See what styles to pick for customers who believe in astrology and other talismans.

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THE FORTUNE TELLER is a woman who believes in the power of her talismanic jewelry. She loves past inspiration but prefers to wear symbolic pieces from modern designers and think about the next chapter in her life. She values love, luck and protection, and she appreciates charms that hold deep meaning in these areas. She is fearless about mixing metals, colors and medallions together as long as they are significant to her.

1. Foundrae

For the Fortune Teller, a charm bracelet reflects where she has been and how she is moving forward in her life. She wears the lion medallion for strength, the dream star, arrow and triangle for “actualizing her dreams,” the scarab for protection and the karma medallion to send out positive energy into the world.

Foundrae extended clip chain with four 20mm medallions with diamond accents, all in 18K yellow gold.

Price on request

foundrae.com

2. Dru Jewelry

The Fortune Teller prefers to wear two or more luck-filled totems at a time. Like the late Aretha Franklin, she commands respect in all aspects, and especially in love.

14K yellow gold R.E.S.P.E.C.T. pendant with modern acrostic touches of the letter of each gem spelling out “respect” as well.

$1,365

drujewelry.com

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3. Retrouvai

Signet rings have provided meaning throughout history, from family crests and seals that were used to sign important documents to motifs that related one’s hobbies. The Fortune Teller is enamored of contemporary signet rings that are relevant in modern times and to her on a personal level. This one with a lion signifies “fearlessness and being extraordinary.”
14K yellow gold Grandfather Fantasy signet ring.

$2,420

retrouvai.com

4. Julie Lamb

Our Fortune Teller doesn’t need words or motifs to feel like she is wearing a talisman. Shapes can also signify meaning, and this ring represents the “Superwoman” she is and what makes her shine.

14K gold and diamond Metropolis Power Charm ring with custom cut colored gemstones and diamond pavé band in three different versions: rhodolite garnet in rose gold, iolite in white gold and green tourmaline in yellow gold.

$1,795-$2,250

julielambny.com

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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GENE THE JEWELER

There's a Big Problem With Edna's Jewelry

A customer leaves a valuable strand of pearls with Gene ... and Gene and team aren't quite as careful as they needed to be with the customer's treasure. See more Gene the Jeweler videos here.

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Customer Types

This Customer Type Loves Layering Her Jewelry

Some jewelry is meant to be stacked, and she knows just how to style it.

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Piling on pieces of jewelry doesn’t come from the thought that “more is more”; it’s a way for the wearer to further personalize her look. This client adds pieces to her stack often. Give the Layered Lover time to try things on so that she can find the perfect addition to her daily jewelry.


1. Jennie Kwon

These sweet stud earrings would be a perfect option for The Layered Lover’s collection. She is fully on board with the multiple piercings trend and enjoys creating new earring looks.

Earring with princess cut emerald and green, pink and blue sapphire; stud earring with emerald and five colored sapphires.

$295 and $315

jenniekwondesigns.com


2. Sia Taylor

This necklace can be worn multiple ways to create the look of layers; it also sits nicely with other pendant necklaces. The Layered Lover will ask about the chain length to make sure it works perfectly with her stack.

16-inch necklace in oxidized sterling silver with 18K yellow gold dots.

$748

siataylor.com


3. Diana Mitchell

One bracelet is just not enough for The Layered Lover: she’s been curating her “arm party” since before that was a popular hashtag. These Diana Mitchell bracelets stack beautifully with each other and would work with other bracelets as well!

Carved 18K yellow gold cuffs with rose cut diamonds (0.25 TCW).

$2,760 for both

dianamitchell.com


4. Wwake

Wwake designs rings that are meant to be stacked. Each ring alone is delicate, but when paired together, they create a bold and personalized look, ideal for The Layered Lover.

14K yellow gold ring with emeralds (0.21 TCW); 14K yellow gold ring with three brilliant diamonds (0.09 TCW).

$1,300 and $545

wwake.com

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Customer Types

This Earth-Loving Bridal Customer Type Says “I Do” to Helping the Environment

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When someone does all they can to help make our planet healthier, they want it to carry over to their wedding day. The Green Bride opts to go the recycled route. Her wedding gown is vintage — originally worn by her grandmother — and her jewels are all made by independent jewelry designers that use ethically sourced gemstones and eco-friendly gold in their creations.


1. Dana Bronfman

With a style that is earthy and elegant, the Green Bride chose simple — but meaningful — hoops for her wedding day.

New Constellation Bubble Hoops with reclaimed round brilliant cut diamonds (0.08 TCW) which are burnished-set into reclaimed 18K yellow gold satin finished earrings. 

$2,000

danabronfman.com


2. Bario Neal

Triangles are often used as spiritual symbols representing three parts of a being (mind, body, and spirit), or three parts of time (past, present, and future). The Green Bride and her beloved together chose this ring to represent both aspects of their existence together.

Handmade 18K recycled yellow gold Trillion Dyad ring with two ethically-sourced (and fully traceable) bezel set, custom-cut Sri Lankan white trillion sapphires. 

$2,550

bario-neal.com


3. Just Jules

The Green Bride believes it’s better to reuse and recycle than to buy new. This makes for less waste but still opens markets up to jobs for those who know a thing or two about previously-enjoyed products and jewels.

Vintage gold-filled locket redesigned on a 14K yellow gold chain with white sapphire briolettes and bezel-set moonstone accents. 

$800

justjules.com


4. Original Eve

Finding the perfect person with whom to share her desires, passions, and concerns for the planet is no easy task for the Green Bride, which is why she’s chosen a wedding band to represent the eternal love she and her partner will vow to stand by.

Satin-finished custom diamond eternity band in 18K recycled yellow gold containing prong-set elongated white baguette diamonds. 

Price on Request.

originaleve.com

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Customer Types

Here Are the Jewels for That Client Who Loves Flowers

Her preferred style is always in bloom.

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THE FLOWER GIRL loves botanicals, whether real or crafted from precious metals and gemstones. She desires florals that are feminine yet bold rather than delicate. The Flower Girl crushes on the language of flowers (and their meanings) and wears everything from perennials to more organic florals that sprout in the woods and the fantasy versions that can be found while traipsing through the forest.


1. Collette Jewelry

The Flower Girl is a fan of roses, which symbolize love and passion. She also desires more than one type of earring—longer with swing and movement as well as this single climber, which winds up the lobe with blossoms, leaves and stems.

Rainbow sapphire rose ear climber in 18K gold. 

$11,630

collettejewelry.com

2. Aida Bergsen

The Flower Girl is anything but shy when it comes to wearing her botanicals as jewels. This ring’s intricate detail and three-dimensional quality is a true statement with its large rectangular amethyst stone and its garden growing and surrounding it.

Set in high karat gold and oxidized sterling silver with amethyst center stone, flower and insect motifs and accent gemstones. 

Price on request

aidabergsen.com

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3. Lene Vibe

The ultimate in wearable fantasy, The Flower Girl chooses these earrings for their longer length, movement and natural fancy rough diamonds mixed with sapphires for a subtle pop of sparkle around the face.

18K gold, sapphire and rough diamond earrings. 

$5,600

lenevibe.dk

4. Page Sargisson

Brooches are part of The Flower Girl’s jewelry wardrobe. She opts for more simplified, abstract versions of florals in a combination of pretty colors to wear in multiple ways and to complement the more stylized looks she has selected for her fingers and lobes.

18K multi-sapphire brooch. 

$7,700

pagesargisson.com

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