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Why Alliteration Could Jazz Up Your Jingle

When you need a phrase to stick in the mind, try this trick of sound.

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“Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of jewelers already know, hence “Wine Wednesdays” at Erik Runyan Jewelers in Vancouver, WA, or “Free Cleaning Friday” and “Saturday Style” at Fakier Jewelers in Houma, LA. Manic Mondays, Too Good to be True Tuesdays, Fried Food Fridays … once you get started using alliteration to jazz up your work week, it’s really hard to stop.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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