Brainstorms

Why Alliteration Could Jazz Up Your Jingle

When you need a phrase to stick in the mind, try this trick of sound.

Published

5 years ago

March 28, 2019

INSTORE Staff Instore April 2019 Issue

“Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of jewelers already know, hence “Wine Wednesdays” at Erik Runyan Jewelers in Vancouver, WA, or “Free Cleaning Friday” and “Saturday Style” at Fakier Jewelers in Houma, LA. Manic Mondays, Too Good to be True Tuesdays, Fried Food Fridays … once you get started using alliteration to jazz up your work week, it’s really hard to stop.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”