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Brainstorms

Why Alliteration Could Jazz Up Your Jingle

When you need a phrase to stick in the mind, try this trick of sound.

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“Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of jewelers already know, hence “Wine Wednesdays” at Erik Runyan Jewelers in Vancouver, WA, or “Free Cleaning Friday” and “Saturday Style” at Fakier Jewelers in Houma, LA. Manic Mondays, Too Good to be True Tuesdays, Fried Food Fridays … once you get started using alliteration to jazz up your work week, it’s really hard to stop.

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Gene the Jeweler

When Gene the Jeweler Speaks, His Employees Listen

In this episode of Jimmy DeGroot’s Gene the Jeweler series, Gene has a simple request for his employees. The good news is that they follow his instructions. The bad news is that they follow a bit too literally.

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Brainstorms

Here’s How to Get the Most Out of Employee ‘Collisions’ In Your Store

Three ideas to boost the likelihood of serendipitous encounters.

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Tony Hsieh, the entrepreneur who found fame and even greater fortune with his shoe company Zappos, is a big believer in “collisions” — serendipitous encounters where workers randomly run into each other and share ideas. He told Entrepreneur magazine he’d even shut down a bridge linking his office’s parking garage to force workers to walk through a common area before they could get to their offices to encourage such collisions. Your staff may not be large, but could you shake things up to spark similar innovation? Occasionally get a bench jeweler out on the sales floor, insist sales staff take turns having lunch with other employees they don’t normally spend much time with, ask a new employee to review your procedures after their first two weeks, force yourself to strike up a conversation with that interesting-looking stranger at the Las Vegas show sandwich bar?

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Brainstorms

Want a Golden Opportunity? Sponsor a 14K Run

Sponsoring a 14K run will conjure thoughts of jewelry.

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OUT FOR A run the other day (and struggling through the 5K barrier), we had a brainwave — a 14K run is the perfect sponsorship opportunity for a jeweler. It’s precisely one-third of a marathon, but better still, say “14K,” and people immediately think of jewelry. Running season is just around the corner. Go for the gold!

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Brainstorms

Why Bank Closings Could Be Good News for Your Store

Think of it as a real-estate opportunity.

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AMERICAN BANKS have closed 9,000 branches in the last decade as digital banking and other trends have resulted in fewer people visiting their physical outlets. While that’s bad news in some communities where consumers now have to travel great distances to find a branch, it’s good news for jewelers, especially those looking for a new location. Few other abandoned commercial buildings are such a good fit for jewelers, given bank branches’ often central locations on Main Street, security-driven designs, features such as walk-in vaults and often cool, retro designs. Pondered a move lately? Keep an eye on your local bank.

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