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Why Don’t You Quit … and More Reader Letters for November

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Why Don’t You Quit … and More Reader Letters for November

Do Us All a Favor and Quit

There is a store across town where the owner insults people and runs them off on a daily basis. There is not one week that goes by that we don’t have someone tell us a bad story about him. Why are you still in the business if you don’t care about helping people and making them happy? Do us all a favor and close your store. Jewelers like this give the rest of us an undeserved stigma. — Marc Majors, Sam L. Majors, Midland, TX


GOOD FOR THE GOOSE

Manufacturers must be doing better than retailers to be able to dictate how much you have to spend to remain a customer. Love to see a retailer do this with one of their customers. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

YOU’RE NO DAISY

Why are millennials constantly trying to reinvent the wheel? This seems to be the issue with them and jewelry; everything they want has to be “different” yet exactly the same as everyone else has! OMG, so dull, yet they think they’re so unique … LOL. — Idar Bergseth, Idar, Victoria, British Columbia


This article originally appeared in the November 2017 edition of INSTORE.

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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