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Why Don’t You Quit … and More Reader Letters for November

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Do Us All a Favor and Quit

There is a store across town where the owner insults people and runs them off on a daily basis. There is not one week that goes by that we don’t have someone tell us a bad story about him. Why are you still in the business if you don’t care about helping people and making them happy? Do us all a favor and close your store. Jewelers like this give the rest of us an undeserved stigma. — Marc Majors, Sam L. Majors, Midland, TX


GOOD FOR THE GOOSE

Manufacturers must be doing better than retailers to be able to dictate how much you have to spend to remain a customer. Love to see a retailer do this with one of their customers. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

YOU’RE NO DAISY

Why are millennials constantly trying to reinvent the wheel? This seems to be the issue with them and jewelry; everything they want has to be “different” yet exactly the same as everyone else has! OMG, so dull, yet they think they’re so unique … LOL. — Idar Bergseth, Idar, Victoria, British Columbia


This article originally appeared in the November 2017 edition of INSTORE.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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