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Why Don’t You Quit … and More Reader Letters for November

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Why Don’t You Quit … and More Reader Letters for November

Do Us All a Favor and Quit

There is a store across town where the owner insults people and runs them off on a daily basis. There is not one week that goes by that we don’t have someone tell us a bad story about him. Why are you still in the business if you don’t care about helping people and making them happy? Do us all a favor and close your store. Jewelers like this give the rest of us an undeserved stigma. — Marc Majors, Sam L. Majors, Midland, TX


GOOD FOR THE GOOSE

Manufacturers must be doing better than retailers to be able to dictate how much you have to spend to remain a customer. Love to see a retailer do this with one of their customers. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

YOU’RE NO DAISY

Why are millennials constantly trying to reinvent the wheel? This seems to be the issue with them and jewelry; everything they want has to be “different” yet exactly the same as everyone else has! OMG, so dull, yet they think they’re so unique … LOL. — Idar Bergseth, Idar, Victoria, British Columbia


This article originally appeared in the November 2017 edition of INSTORE.

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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