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Why Don’t You Quit … and More Reader Letters for November

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Why Don’t You Quit … and More Reader Letters for November

Do Us All a Favor and Quit

There is a store across town where the owner insults people and runs them off on a daily basis. There is not one week that goes by that we don’t have someone tell us a bad story about him. Why are you still in the business if you don’t care about helping people and making them happy? Do us all a favor and close your store. Jewelers like this give the rest of us an undeserved stigma. — Marc Majors, Sam L. Majors, Midland, TX


GOOD FOR THE GOOSE

Manufacturers must be doing better than retailers to be able to dictate how much you have to spend to remain a customer. Love to see a retailer do this with one of their customers. — Scott Kelly, Jems Jewels & Gold, North Wales, PA

YOU’RE NO DAISY

Why are millennials constantly trying to reinvent the wheel? This seems to be the issue with them and jewelry; everything they want has to be “different” yet exactly the same as everyone else has! OMG, so dull, yet they think they’re so unique … LOL. — Idar Bergseth, Idar, Victoria, British Columbia


This article originally appeared in the November 2017 edition of INSTORE.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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