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Why Something That Makes No Sense Could Improve Your Business

Random jolts to the routine can lead to breakthroughs.

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When old solutions are closed off, we will find a new one. And sometimes — as the pandemic showed with certain delivery services — the new approaches would have been better all along. This is well understood by computer engineers. Algorithms created to solve problems like designing computer chips will often deploy random shocks to what would otherwise be a search for incremental improvements. Without the randomness, the algorithm gets stuck. How to implement such an approach with your store management? Try doing the complete opposite to normal procedure for a fixed period, say 48 hours. For, example, what if you don’t open next Tuesday? What if you tell people a repair will take no more than two days? If you set aside your mobile phone for 24 hours? The idea is to do something shocking to the system.

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