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Why Something That Makes No Sense Could Improve Your Business

Random jolts to the routine can lead to breakthroughs.





When old solutions are closed off, we will find a new one. And sometimes — as the pandemic showed with certain delivery services — the new approaches would have been better all along. This is well understood by computer engineers. Algorithms created to solve problems like designing computer chips will often deploy random shocks to what would otherwise be a search for incremental improvements. Without the randomness, the algorithm gets stuck. How to implement such an approach with your store management? Try doing the complete opposite to normal procedure for a fixed period, say 48 hours. For, example, what if you don’t open next Tuesday? What if you tell people a repair will take no more than two days? If you set aside your mobile phone for 24 hours? The idea is to do something shocking to the system.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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