Press Releases

Wilkerson, the Industry-Leading Sales Force, Hosts Inspirational Conference

Team members gathered for yearly continuing education event emphasizing sale psychology, marketing and logistics.

Published

2 years ago

October 26, 2023

Press Releases

Wilkerson, the Industry-Leading Sales Force, Hosts Inspirational Conference

(PRESS RELEASE) STUTTGART, AR — Wilkerson, the industry leader in jewelry customized sales, held its Annual Consultant Seminar on September 26-28 in Stuttgart, Arkansas. The nationwide company has hosted the annual educational event for over ten years. This year’s seminar, themed “Wilkerson Works,” focused on pressing topics like sale psychology, marketing and logistics.

“This event is just one of many ways we stay on top of trends and continuing education,” said Rick Hayes, Wilkerson president. “Connecting with experts, each other, vendors and with the larger cultural conversation helps us to be the very best.”

34 Wilkerson consultants attended September’s seminar, along with ten esteemed vendors. The three-day event began with a warm welcome address from Bobby Wilkerson, followed by a motivational State of the Business announcement from Rick Hayes and an informative presentation by Josh Hayes on Liquidation and the Sales Environment.

Other compelling educational sessions were held to inspire consultants and encourage mastery of their sales skills. Sessions included The Psychology of the Store by Peter Smith, which focused on increasing emotional intelligence for compassionate selling; consultant-led presentations on essential logistical tools like Media Book and Calendars; and a comprehensive session on Planning, Merchandising and Building Confidence. The Wilkerson team would like to thank all presenters for their indispensable insights, and all consultants who attended.

“The Jewelry industry is seeing more closures than ever. It’s important that our consultants are the best out there in order to deliver amazing results for all of our store owners,” said Josh Hayes, Wilkerson vice president.

For over 52 years, Wilkerson has helped jewelers achieve maximum financial success by offering high-level professional expertise. This year’s Wilkerson Works Consultant Seminar was just one of many ways Wilkerson continues to improve their services and deliver exceptional results to each and every client. For more information about Wilkerson and their services, click here.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.