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Wilkerson, the Industry-Leading Sales Force, Hosts Inspirational Conference

Team members gathered for yearly continuing education event emphasizing sale psychology, marketing and logistics.




Wilkerson, the Industry-Leading Sales Force, Hosts Inspirational Conference

(PRESS RELEASE) STUTTGART, AR — Wilkerson, the industry leader in jewelry customized sales, held its Annual Consultant Seminar on September 26-28 in Stuttgart, Arkansas. The nationwide company has hosted the annual educational event for over ten years. This year’s seminar, themed “Wilkerson Works,” focused on pressing topics like sale psychology, marketing and logistics.

“This event is just one of many ways we stay on top of trends and continuing education,” said Rick Hayes, Wilkerson president. “Connecting with experts, each other, vendors and with the larger cultural conversation helps us to be the very best.”

34 Wilkerson consultants attended September’s seminar, along with ten esteemed vendors. The three-day event began with a warm welcome address from Bobby Wilkerson, followed by a motivational State of the Business announcement from Rick Hayes and an informative presentation by Josh Hayes on Liquidation and the Sales Environment.

Other compelling educational sessions were held to inspire consultants and encourage mastery of their sales skills. Sessions included The Psychology of the Store by Peter Smith, which focused on increasing emotional intelligence for compassionate selling; consultant-led presentations on essential logistical tools like Media Book and Calendars; and a comprehensive session on Planning, Merchandising and Building Confidence. The Wilkerson team would like to thank all presenters for their indispensable insights, and all consultants who attended.

“The Jewelry industry is seeing more closures than ever. It’s important that our consultants are the best out there in order to deliver amazing results for all of our store owners,” said Josh Hayes, Wilkerson vice president.

For over 52 years, Wilkerson has helped jewelers achieve maximum financial success by offering high-level professional expertise. This year’s Wilkerson Works Consultant Seminar was just one of many ways Wilkerson continues to improve their services and deliver exceptional results to each and every client. For more information about Wilkerson and their services, click here.




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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