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Woulda Coulda Shoulda: What You’d Have Said to That Rude Customer … If Only You’d Thought of it Faster

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Woulda Coulda Shoulda: What you’d have said to that rude customer …if only you’d thought of it faster

BY INSTORE TEAM

Published in the June 2013 issue.

“We always price our merchandise correctly the first time.” To the customer who asks why we don’t discount like the big-box stores.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Woulda Coulda Shoulda: What You’d Have Said to That Rude Customer … If Only You’d Thought of it Faster

mm

Published

on

Woulda Coulda Shoulda: What you’d have said to that rude customer …if only you’d thought of it faster

BY INSTORE TEAM

Published in the June 2013 issue.

“We always price our merchandise correctly the first time.” To the customer who asks why we don’t discount like the big-box stores.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular