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Wow Your Bridal Customers with These Fantastic Gift Bag Ideas

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Handing out a gift — or a bag full of gifts — with the purchase of bridal jewelry can be a great way to built long-term relationships with customers and keep your brand top of mind.

But what kinds of gifts should you hand out?

Members of our Brain Squad recently shared their creative ideas.

Jill Keith of Enchanted Jewelry in Danielson, CT, gives newlyweds a kind of silicone send-off.INSTORE ToughLoveRings

“Currently for a couple’s honeymoon I’m offering a set of complimentary silicone #ToughLoveRings to those who purchase their wedding bands from Enchanted Jewelry,” she wrote. “These can also be worn during activities such as recreation and exercise.”

Denise Oros of Linnea Jewelers in La Grange, IL, meanwhile, provides certain “standard amenities” with bridal purchases, including fine boxes or suede pouches, free sizing should the customer’s “guesstimate” be off, and an appraisal folder. A “bride bag” with the jewelry purchase contains the store’s private-label ring cleaner and polishing cloth, a nail file, a nail buff and a mini bottle of cuticle oil.INSTORE LinneaGiftBag

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The store also acknowledges the fact that the couple may need to hand out some gifts themselves.

“If the bride and groom purchased all of their rings with us we provide a small box containing three sets of sterling silver stud pearl earrings for all those last minute thank you gifts you need,” Oros wrote. “Always, always well received and talked about by families who come in to share pictures!”

Mary Jo Chanski of Hannoush Jewelers in Rutland, VT, works with another area business to provide a different sort of gift.

“In the last few years we have partnered with The Red Clover Inn … with the sale of an engagement ring, the couple receives a one night stay and breakfast,” she wrote. “This way they get to see the inn and its wedding facilities. If they do book their wedding there, they also receive $100 gift certificate towards their event.”INSTORE RedClover

Hopefully you’ll find some inspiration in these gift ideas. Remember to give generously — it tends to come back to you later, and then some!


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This article is an online extra for INSTORE Online.

 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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VIDEO HIGHLIGHT

Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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Dave Richardson

Why Flip Charts Are Superior to Whiteboards

This could be extremely important to your sales performance.

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WHY IT IS TRUE: Many powerful ideas are shared in brief meetings with your sales staff prior to opening the store. Traditionally, these ideas are recorded on an erasable whiteboard in the training room or office. Once erased, the ideas may be lost forever.

PLAN OF ACTION: Invest in a flipchart and marking pens, and use them generously to record sales training conversations, discussions and commitments during your staff meetings. At the conclusion of the meeting, post the valuable information recorded on the chart to prominent locations in your office or training room. Refer to these in future daily meetings, focusing upon ongoing value to your store and your customers.

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Brainstorms

Brand Founder Stamps Cellphone Number on Inside of Products

This could be a great way to show clients how much you care.

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Ralph Anderl, the founder of high-end eyeglass brand IC! Berlin, stamps his cell phone number on the inside of every frame his company makes to allow any customer to get in direct contact over an issue with their glasses. Every business owner claims to stand by their products, but it’s rare for one to make him or herself so available. True, a customer may not want your phone number inside his fiancée’s engagement ring, but could you do something similar — put your mobile number on all receipts or anywhere else to allow the customer to get in touch immediately?

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Editor's Note

We’re All Quitters Someday

A successful ending to your retail career requires planning.

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ALL GOOD THINGS must end. Yet every ending is a new beginning. I could keep going with the clichés, but you get the point: everyone eventually has to move on from jewelry retail. When the time comes, you want to go out on your own terms.

Podcast: Holiday Sales These Jewelers Will Never Forget
Over the Counter

Podcast: Holiday Sales These Jewelers Will Never Forget

Podcast: Get Your Employees to Act Like They Own the Damn Place
JimmyCast

Podcast: Get Your Employees to Act Like They Own the Damn Place

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store
Over the Counter

Podcast: A Classic Holiday Poem is Reimagined in a Jewelry Store

With that in mind, our lead story takes you inside the transitions of six different jewelry retailers and explains why business expert Seth Godin says that one of the secrets of successful organizations is “strategic quitting.” Everyone reading this issue will leave the industry one day; now is the time to begin planning for it.

That said, many of you aren’t ready to retire, you’ve just lost your inspiration. You’re down and out, dejected, or maybe just bored. We’ve got just the thing for you to help you get your mojo back: our second lead story, “Mojo to Go.” It includes 12 different action items guaranteed to bring the excitement back to your business life.

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If that weren’t enough, we’ve also got what group managing editor Chris Burslem calls “lots of fun and interesting side bits” throughout, including why you shouldn’t discount shop labor, how to sell more safely, what your inventory management strategy can learn from dieting, and of course much, much more.

So remember, it’s not the quitting that matters — it’s how you plan to quit!

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

  • Have your kids or your employees’ kids make Valentine’s Day cards and use them as props in your displays. (Manager’s To-Do, page 26)
  • Hold office hours for an hour or two a week for staff to talk to you. (Mojo To Go, page 44)
  • When role-playing sales with your staff, always take the role of salesperson first. (Ask INSTORE, page 58)
  • Renegotiate everything from your lease to Internet, cable, phone and even garbage pickup to save money. (Evan Deutsch, page 52)
  • Use an open-to-buy calculation to balance what you’re buying with what you’re selling. (David Brown, page 53)
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