Connect with us

Tips and How-To

Wow Your Bridal Customers with These Fantastic Gift Bag Ideas

mm

Published

on

Handing out a gift — or a bag full of gifts — with the purchase of bridal jewelry can be a great way to built long-term relationships with customers and keep your brand top of mind.

But what kinds of gifts should you hand out?

Members of our Brain Squad recently shared their creative ideas.

Jill Keith of Enchanted Jewelry in Danielson, CT, gives newlyweds a kind of silicone send-off.INSTORE ToughLoveRings

“Currently for a couple’s honeymoon I’m offering a set of complimentary silicone #ToughLoveRings to those who purchase their wedding bands from Enchanted Jewelry,” she wrote. “These can also be worn during activities such as recreation and exercise.”

Denise Oros of Linnea Jewelers in La Grange, IL, meanwhile, provides certain “standard amenities” with bridal purchases, including fine boxes or suede pouches, free sizing should the customer’s “guesstimate” be off, and an appraisal folder. A “bride bag” with the jewelry purchase contains the store’s private-label ring cleaner and polishing cloth, a nail file, a nail buff and a mini bottle of cuticle oil.INSTORE LinneaGiftBag

Advertisement

The store also acknowledges the fact that the couple may need to hand out some gifts themselves.

“If the bride and groom purchased all of their rings with us we provide a small box containing three sets of sterling silver stud pearl earrings for all those last minute thank you gifts you need,” Oros wrote. “Always, always well received and talked about by families who come in to share pictures!”

Mary Jo Chanski of Hannoush Jewelers in Rutland, VT, works with another area business to provide a different sort of gift.

“In the last few years we have partnered with The Red Clover Inn … with the sale of an engagement ring, the couple receives a one night stay and breakfast,” she wrote. “This way they get to see the inn and its wedding facilities. If they do book their wedding there, they also receive $100 gift certificate towards their event.”INSTORE RedClover

Hopefully you’ll find some inspiration in these gift ideas. Remember to give generously — it tends to come back to you later, and then some!


Advertisement

This article is an online extra for INSTORE Online.

 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry business serving the public, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Advertisement

VIDEO HIGHLIGHT

Wilkerson Testimonials

Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”

Promoted Headlines

Want more INSTORE? Subscribe to our newsletter.

Comment

Editor's Note

Why Excuses Are The Enemy of Learning

To get better in business and life, you must first embrace failure.

Published

on

“If you continue to be defensive every time I give you constructive criticism, you’ll never learn anything.”

I was in my mid-20s when a mentor and former employer said those words to me, and I’ve never forgotten the lesson. When you make excuses, you lose the opportunity to learn from failure and improve yourself.

It’s more difficult than it sounds. Human nature is to look outside oneself for a source of blame. No one wants to be thought of as “a failure.”

And yet, if you’re willing to bow to the requirements of wisdom, your confidence can only rise as your quest for improvement moves forward.

Our magazine is all about education, and we figured there’s no better teacher than failure — thus, you hold in your hands, “The Failure Issue.” Inside, you’ll find stories from successful businesspeople who aren’t afraid to admit how they failed, and how that failure was transformative.

For example, check out columnist David Geller’s story of how he went from near-bankruptcy to profitable through a cash-flow crucible. And read about David Nygaard’s odyssey from multi-store owner to personal jeweler and city councilman through bankruptcy and divorce.

It all starts with a willingness to learn — and if you didn’t have that, you wouldn’t be reading INSTORE. So read on, and prepare to get the most from failure!

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

  • Have employees wear white cotton gloves when moving product around to keep skin oil off jewelry. (Manager’s To-Do List, p. 30)
  • Hold “failure reviews” when anything goes wrong in your business. (The Big Story, p. 40)
  • Keep a Failure Wall in a back room where you and your staff can share “growth lessons.” (The Big Story, p. 40)
  • In job postings, describe your company, your reputation and your goals. (Ask INSTORE, p. 62)
  • Reward your clients through a Brand Ambassador program that compensates them for sharing their enthusiasm for brands. (Cool Stores, p. 78
Continue Reading

Dave Richardson

Why Ignoring Young Customers Could Come Back to Haunt You

Sales trainer David Richardson says this is an opportunity to make a client for life.

mm

Published

on

WHY IT IS TRUE: The 12-year-old spending $25 today might be back for an engagement ring in 10 years.
PLAN OF ACTION: Put him or her at ease and ask questions about the gift recipient. Treat them as though they were an adult, show them respect, and you just may have a customer for life.

Continue Reading

Brainstorms

Why Alliteration Could Jazz Up Your Jingle

When you need a phrase to stick in the mind, try this trick of sound.

mm

Published

on

“Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of jewelers already know, hence “Wine Wednesdays” at Erik Runyan Jewelers in Vancouver, WA, or “Free Cleaning Friday” and “Saturday Style” at Fakier Jewelers in Houma, LA. Manic Mondays, Too Good to be True Tuesdays, Fried Food Fridays … once you get started using alliteration to jazz up your work week, it’s really hard to stop.

Continue Reading

Most Popular