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Big Survey

2019 Big Survey: Jewelers Predict Next Trend in Jewelry

Results of the 2019 Big Survey are in. Here’s a sample.

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WE ASKED 800-PLUS retail jewelers to take an educated guess at the next breakout category in jewelry.

Here are their top 10 responses:

1. Lab-created diamonds and finished jewelry. (“I think we are already seeing it and it is anything with laboratory-created diamonds.”)

2. Yellow gold (“Yellow gold has been hot, but with the current prices I am not sure.”)

3. Color (also described as rare, exotic and bold. Spinel was mentioned more than once.)

4. Silver (including silver fashion with lab-grown diamonds)

5. Custom and custom bridal

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6. Stackable rings and bracelets

7. Men’s jewelry (Fashion, engagement rings and precious metal wedding bands were mentioned.)

8. Pearls

9. Avant-garde or alternative bridal, including anything asymmetrical

10. Pre-owned jewelry, including vintage jewelry, updated estate jewelry, repurposing old jewelry and restoration of a customer’s jewelry

The 2019 Big Survey was conducted in September and October and attracted responses from more than 800 North American jewelers. Look out for all the results in the November issue of INSTORE.

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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