Big Survey

2019 Big Survey: Jewelers Predict Next Trend in Jewelry

Results of the 2019 Big Survey are in. Here’s a sample.

Published

4 years ago

October 21, 2019

Eileen McClelland

2019 Big Survey: Jewelers Predict Next Trend in Jewelry

WE ASKED 800-PLUS retail jewelers to take an educated guess at the next breakout category in jewelry.

Here are their top 10 responses:

1. Lab-created diamonds and finished jewelry. (“I think we are already seeing it and it is anything with laboratory-created diamonds.”)

2. Yellow gold (“Yellow gold has been hot, but with the current prices I am not sure.”)

3. Color (also described as rare, exotic and bold. Spinel was mentioned more than once.)

4. Silver (including silver fashion with lab-grown diamonds)

5. Custom and custom bridal

6. Stackable rings and bracelets

7. Men’s jewelry (Fashion, engagement rings and precious metal wedding bands were mentioned.)

8. Pearls

9. Avant-garde or alternative bridal, including anything asymmetrical

10. Pre-owned jewelry, including vintage jewelry, updated estate jewelry, repurposing old jewelry and restoration of a customer’s jewelry

The 2019 Big Survey was conducted in September and October and attracted responses from more than 800 North American jewelers. Look out for all the results in the November issue of INSTORE.

Time for More “Me Time”? Time to Call Wilkerson

Rick White, owner of White’s & Co. Jewelry in Rogers, Ark., knew it was time to retire. Since the age of 18, jewelry had been his life. Now it was time to get that “me time” every retailer dreams about. So, he chose Wilkerson to manage his going-out-of-business sale. White says he’d done plenty of sales on his own, but this was different. “Wilkerson has been a very, very good experience. I’ve had the best salespeople in the history of jewelry,” he says. “I recommend Wilkerson because they are really the icon of the jewelry business and going-out-of-business sales. They’ve been doing it for decades. I just think they’re the best.”