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2019 Big Survey: Wide Pay Gap Persists Among Men, Women Jewelry Store Owners

Results of the 2019 Big Survey are in. Here’s a sample.

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ACCORDING TO THE latest INSTORE Big Survey, women jewelry-store owners continue to earn considerably less than their male counterparts: 33% of the women owners generate less than $40,000 in income from their business compared to just 13% of the men owners. At the other end of the scale, 25% of male owners take home more than $150,000 a year compared to just 2% of women owners. The good news is that gender stereotypes are less evident elsewhere. Nobody can accuse of male jewelers of not being “woke” where it matters. Twenty three percent of the male owners said they always cleaned the floor versus 26% who always delegated it. That’s a sign of progress, right?

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2019 Big Survey: Wide Pay Gap Persists Among Men, Women Jewelry Store Owners

Our questions on earnings and gender were part of our annual look into the lives and business practices of America’s jewelers. While the proportion is rising, women still make a minority of jewelry-store owners or managers (see chart), and generally helm newer businesses (most are first-generation store owners).

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2019 Big Survey: Wide Pay Gap Persists Among Men, Women Jewelry Store Owners

The 2019 Big Survey was conducted in September and October and attracted responses from more than 800 American jewelers. Look out for all the results in the November issue of INSTORE.
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Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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