Benchmarks 6 Jewelry Window Displays You Have to See to Believe Six retailers who mesmerize passersby with window displays. Published 4 years ago on February 16, 2018 By Eileen McClelland Instore March 2018 Issue Share Tweet If your location provides you with your own window on the world, make the most of it. Take that opportunity to market your brand in an eye-catching way. Consider hiring a visual merchandising expert or consult a local florist who may help you in return for a gift card or a piece of jewelry, suggests Larry Johnson, author of The Complete Guide To Jewelry Display. Figure out what you want it to accomplish before you start decorating. If it’s for pedestrian traffic, think of the window as a menu. Display popular price points and include the prices, which may entice someone into the store. House of Stones New Philadelphia, OH For Christmas 2017, Ian Wamboldt, store manager and creative window designer extraordinaire, used steel trees he painted white and new frame decals for the existing light boxes. “The store has a classic, even old-school jewelry look, so I try to do things that complement the fixtures and interior.” After Christmas, he transitioned all of the displays into a winter theme, which will work until the spring update. “Being a small business, there is hardly ever a large budget for displays. So whenever we get something new, I make sure we can use it somewhere else down the road.” Sarini Fine Jewellery Vulcan, Alberta, Canada Because Sarini Fine Jewellery has only two small windows, each must punch above its weight when it comes to making a visual impact on passersby. This particular window was inspired by Valentine’s Day, so the engagement rings were set into the silk roses and peonies, which were shaped into a heart. Owner Sandra Locken and staff member, Lynn Brooks, who created this display, bought several of these frames at IKEA and use them in the windows often, simply switching out the background color and adding text. “We also like to use lots of flowers in our windows because there is a green space beside us and it’s nice visual continuity between it and our store,” Locken says. Advertisement Ocean Jewels Myrtle Beach, SC Sometimes it’s all about the right colors. Display cases and windows in Ocean Jewels, like the rest of the store, are light, bright and inspired by the South Carolina environment, including the ocean and gardens. Owners Ali and Stella Channa brand their business with the colors of deep blue and white. Fresh flowers add energy to the shopping experience and appeal to window displays. Onyx II Fine Jewelers Watertown, CT Two pounds of glue and 20 pounds of glitter in the wrong hands could mean a big, sticky mess, but James Michael Murphy of Onyx II Fine Jewelers is a pro. Every year, Onyx II kicks off the holiday season with a charity trunk show, and so he thought it would be fun for 2017 to incorporate artwork from the invitations into the window design. He wanted to convey a message of peace, happiness and love. An artist brought Murphy’s ideas to life for printed invitations and also sketched the characters featured in the window. The individual shapes seen in the window were each cut from heavy-duty foam and shipped from California. Murphy painted each one by hand with glue and then glittered each item. Pyrrha Los Angeles Anything is likely to appear in one of Pyrrha’s flagship store windows — from felt birds to Victorian-era mannequins, while in the other window a 200-year-old dollhouse displaying jewelry creates a consistent, intentionally decrepit look. The store was designed by owners Wade and Danielle Papin to reflect the eclectic spirit of their line of talisman jewelry, which is based on Victorian-era wax seals. “I don’t feel like we need to sell in a traditional way because our product is so personal,” Danielle says. “We can do things in our window that at first don’t really make sense, but once you know the line, you kind of get it.” Kesslers Diamond Center Germantown, WI One key to a successful display strategy is the use of repetition to make the design stand out. Retailworks, a commercial interior design and branding firm in Milwaukee, employs that strategy in a Fifth-Avenue-style window display they created for Kesslers Diamonds. “It’s a free billboard for your company to have your displays on the street,” says Allie Jeka, social media strategist and marketing/creative assistant. Display artists for the company browsed Pinterest for inspiration and designed the dresses themselves, which are almost completely made of paper with Kesslers famous red box prominently featured. “We’ve had a lot of media attention, and tons of comments from pedestrians, people taking photos,” Jeka says. Related Topics: BenchmarksINSTORE March '18jewelry stores in Californiajewelry stores in Canadajewelry stores in Connecticutjewelry stores in Ohiojewelry stores in South Carolinajewelry stores in Wisconsin click to Comment(Comment) Up Next These Ridiculously Cute Store Greeters Break the Ice and Calm Shoppers’ Nerves Don't Miss 8 Stores With Show-Stopping Ceilings Eileen McClelland Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them. Advertisement SPONSORED VIDEO Thinking of Liquidating? Wilkerson’s Got You Covered Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.” You may like Promoted Headlines Thinking of Liquidating? Wilkerson’s Got You Covered Wilkerson Build Your Brand with AI-Driven Custom Diamond Reports Sarine North America Inc. 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