Brainstorms

Who’s to Say You Can’t Do Your Own Private Label?

Just because it works well for big box retailers is no reason to shun the concept.

Published

3 weeks ago

May 6, 2024

INSTORE Staff Instore May 2024 Issue

Who’s to Say You Can’t Do Your Own Private Label?

PHOTO: ISTOCKPHOTO

The big box experience may not be one you want to emulate, but there’s one area they do well: private label brands. Retail consultant Megan Crabtree suggests you develop your own in-house bridal brand. “By creating your own private label line, you can control the branding, pricing, and distribution of your products, leading to higher margins and customer loyalty. This strategy allows you to differentiate your store in a competitive market and appeal to customers seeking unique and high-quality jewelry,” she says. Moreover, having a product with a unique story behind it can resonate with customers and create a stronger emotional connection to your overall store brand, Crabtree says.

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”