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What to Tell a Customer When a Diamond Falls Out During Cleaning

Said with a smile, this stirs a wave of relief in the client.

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“Good news! Your diamond fell out here, not on the street.”

When to say it? When a stone falls out during a quick cleaning.

Why say it? Said with a smile, it stirs a wave of relief in the customer and they are usually happy to give you the repair job. Laura Stanley, Laura Stanley Personal Jeweler, Little Rock, AR

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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