Woulda Coulda Shoulda

How I Should Have Answered the Customer Who Told Me Zales Would Pay More for Her Ring

Published

6 years ago

November 24, 2017

INSTORE Staff Instore December 2017 Issue

“Really? So you can go buy a Ford and drive it for six years, then take it to the Chevy dealer and get what you paid for it in exchange for a new car?”

To the customer who wanted to trade in her M-N color diamond band of I-1 goods. She didn’t like my offer and said Zales would give her $700 in trade. We said she should take the deal from Zales.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

Wouldn’t You Just Love to Say This to the Customer Who Pooh-Poohs a Complicated Repair?

Don't Miss

What I Wish I Had Said to the Couple Who Asked for Custom Wedding Bands the Very Next Day

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”