Calendar

Valentine’s Day, Super Bowl Sunday, and Other Important Dates in February

2/22/22, a.k.a. Twofer Day, is your chance to double your marketing bang.

Published

2 years ago

January 25, 2022

INSTORE Staff Instore January 2022 Issue

14 Here it is: the bleeding, beating raw heart of the jeweler’s retail calendar — VALENTINE’S DAY. Whether you do something traditional (like a team-up with a florist), something good (such as participating in Wear Red Day), or your own event (how about a chocolate tasting?), seize the opportunity provided by V-Day to go after the younger crowd. They are losing interest in this key date, in part because they aren’t being targeted.

2 2/2/22 … It’s TWOFER DAY! There won’t be another one for 100 years, so get thinking: Two bands for the price of one if they buy the engagement ring? 22% off if a customer brings a friend?

13 For SUPER BOWL SUNDAY, “Know the team colors and hand-pick some stackable bands for a trendy right-hand assortment,” recommends Megan Crabtree of Crabtree Consulting.

15 On the 210TH BIRTH ANNIVERSARY OF CHARLES LEWIS TIFFANY, remember that he understood well the benefits of bold publicity, direct sourcing and the power of branding. Do you?

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”