True Tales

A Season When Custom-Set Teeth Earrings Were All the Rage

The trend didn’t last long, but the customer relationship did.

Published

4 years ago

September 16, 2020

INSTORE Staff Instore September 2020 Issue

Aa number of years ago, a woman came into my shop and asked if I would set a pair of human teeth into earrings. Never being one to shy away from any job, I agreed and set them up in a simple setting that was, as always, distinctly my look. So some of you are saying, “Eeew. Setting human teeth. Disgusting!” But that’s not the best part. A week after I had finished those up (and she was quite happy), one of my regular customers came in and asked me if I could set one of his teeth into an earring! The woman disappeared, but he’s still a customer, and when he’s in town, he brings in his tooth earring (along with the rest of his wife’s and his jewelry) to get it cleaned. — Daniel Spirer, Daniel R. Spirer Jewelers, Cambridge, MA

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”