Press Releases

“Beyond Triple Ex”… A Webinar

Discover the industry’s new standard of excellence in selling premium cut diamonds.

Published

3 years ago

April 2, 2022

Press Releases

(PRESS RELEASE) In response to demand from retailers and manufacturers, GCAL announces a new webinar entitled: “BEYOND TRIPLE EX… discover the industry’s new standard of excellence in selling premium cut diamonds.” The live webinar will be available on Wednesday, April 13th and again on Thursday, April 21st, at 9:00, 10:00, 11:00 and 12:00 noon EST. Registration is available by simply clicking on your date of choice at the links below. Retailers, manufacturers, wholesalers and designers are all welcome to attend.

There have been massive improvements in technology over the past 20 years. SmartPhones, Modern Electric Vehicles, instant food delivery, streaming video, and so much more. Yet, when it comes to determining the standard of excellence in diamond cut grading, nothing has changed in decades. Until 8X.

Here’s what retailers are saying about 8X:

“Once a customer sees an 8X, they won’t settle for less.”
“8X is the epitome of perfection, with everything we know about diamond cutting.”
“8X draws attention to my store and gets me business.”
“Everything I need to close a sale is right at my fingertips.”

If you’re looking for a strategy to increase sales of your exceptional cut, better quality diamonds, this GCAL webinar is for you and your team. And if you agree the range that defines “triple ex” is excessively wide, this webinar is definitely for you. In just 30 minutes, GCAL will provide you with the strategy, understanding and ‘script’ to successfully sell 8X premium cut diamonds. The webinar will also focus on the strict cutting parameters required to create this exceptional cut, and how even your most discerning buyers will be left speechless.

“There were two scenarios at play in our industry that led us to creating the 8Xpremium diamond cut grade,” explained Angelo Palmieri, COO and GCAL partner. “First and foremost, there was no clear way retail salespeople could demonstrate the superior cut grade of their premium diamonds. And second, we wanted to honor the craftsmanship within our industry that truly defines precision diamond cutting. We accomplished both with 8X.”

Angelo further explained that if customers are looking for the best color possible, that’s easy – it’s a D. Best clarity – easy again, it’s Flawless. But what if customers are looking for your best CUT diamonds? How do you respond? You may have stones to show, but how do you demonstrate the best in cut? You really couldn’t. Until now.

For more information about the GCAL webinar, or 8Xprecision cut diamonds, feel free to contact Steve Feldman at stevef@gcalusa.com or 212-869-8985.

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.