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CD Peacock Partners With Zillion for an Embedded Insurance Benefit to Clients

Clients can enjoy instant jewelry coverage before leaving the store.

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(PRESS RELEASE) OAK BROOK, IL — CD Peacock, the first business and jeweler in Chicago, has partnered with leading embedded insurance provider Zillion to offer a valuable client benefit at point of sale. CD Peacock clients can receive an insurance quote to cover their jewelry and watch purchases and enjoy immediate coverage while they decide. This frictionless benefit will provide instant protection without applications, appraisals, or app downloads.

CD Peacock’s reputation for unsurpassed excellence and unparalleled customer service is now enhanced with a one-click peace of mind. Zillion makes the client and retailer experience effortless with a modern offering that aligns with today’s consumer expectations. Founded in 1837, CD Peacock, family-owned and operated, understands what’s important to their clients and is at the forefront of bringing a value-added shopping experience to their guests.

“At CD Peacock, we are proud of our commitment to lifelong client relationships,” says Steven Holtzman, vice chairman of CD Peacock. “Zillion’s embedded insurance aligns perfectly with our dedication to the guest experience, and it solves a customer need in a thoughtful and modern way. It’s the digital and frictionless experience that consumers have come to expect.”

“CD Peacock is well-known for delivering the finest quality and exceptional service to its clients,” says Adam Black, Zillion’s managing director. “Zillion’s embedded insurance marries perfectly with the CD Peacock belief that customers, like fine diamonds, should be forever. It’s a valuable after-sale benefit that ensures clients will be taken care of into the future, and we are thrilled to partner with a company so passionate about lifelong relationships.”

About CD Peacock

Established in 1837, CD Peacock is Chicago’s oldest jeweler and premier destination for luxury watch and jewelry brands, including Rolex, Cartier, Chanel, Omega, Tudor, IWC, Zenith, Tag Heuer, Longines, Hearts on Fire, Roberto Coin and Mikimoto. Family-owned and operated, CD Peacock has been helping clients celebrate special occasions for 186 years, providing quality family heirlooms that are passed down for generations. CD Peacock operates three boutique locations in Woodfield Mall, Westfield Old Orchard, and Oakbrook Center—where its “Mansion” flagship is planned to open in February 2024. For more information, visit cdpeacock.com or connect with us on Facebook, Instagram and Pinterest.

About Zillion

Zillion provides embedded insurance at the point of sale, making the experience instant and effortless for retailers and their customers. Qualified retailers can join Zillion’s exclusive partner network and offer peace of mind to customers while they shop in-store and online. Zillion’s technology platform is used by leading companies in the jewelry industry and customers are backed by insurance giant AXA XL, rated A+ Superior by A.M. Best.

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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