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CD Peacock Partners With Zillion for an Embedded Insurance Benefit to Clients

Clients can enjoy instant jewelry coverage before leaving the store.




(PRESS RELEASE) OAK BROOK, IL — CD Peacock, the first business and jeweler in Chicago, has partnered with leading embedded insurance provider Zillion to offer a valuable client benefit at point of sale. CD Peacock clients can receive an insurance quote to cover their jewelry and watch purchases and enjoy immediate coverage while they decide. This frictionless benefit will provide instant protection without applications, appraisals, or app downloads.

CD Peacock’s reputation for unsurpassed excellence and unparalleled customer service is now enhanced with a one-click peace of mind. Zillion makes the client and retailer experience effortless with a modern offering that aligns with today’s consumer expectations. Founded in 1837, CD Peacock, family-owned and operated, understands what’s important to their clients and is at the forefront of bringing a value-added shopping experience to their guests.

“At CD Peacock, we are proud of our commitment to lifelong client relationships,” says Steven Holtzman, vice chairman of CD Peacock. “Zillion’s embedded insurance aligns perfectly with our dedication to the guest experience, and it solves a customer need in a thoughtful and modern way. It’s the digital and frictionless experience that consumers have come to expect.”

“CD Peacock is well-known for delivering the finest quality and exceptional service to its clients,” says Adam Black, Zillion’s managing director. “Zillion’s embedded insurance marries perfectly with the CD Peacock belief that customers, like fine diamonds, should be forever. It’s a valuable after-sale benefit that ensures clients will be taken care of into the future, and we are thrilled to partner with a company so passionate about lifelong relationships.”

About CD Peacock

Established in 1837, CD Peacock is Chicago’s oldest jeweler and premier destination for luxury watch and jewelry brands, including Rolex, Cartier, Chanel, Omega, Tudor, IWC, Zenith, Tag Heuer, Longines, Hearts on Fire, Roberto Coin and Mikimoto. Family-owned and operated, CD Peacock has been helping clients celebrate special occasions for 186 years, providing quality family heirlooms that are passed down for generations. CD Peacock operates three boutique locations in Woodfield Mall, Westfield Old Orchard, and Oakbrook Center—where its “Mansion” flagship is planned to open in February 2024. For more information, visit or connect with us on Facebook, Instagram and Pinterest.

About Zillion

Zillion provides embedded insurance at the point of sale, making the experience instant and effortless for retailers and their customers. Qualified retailers can join Zillion’s exclusive partner network and offer peace of mind to customers while they shop in-store and online. Zillion’s technology platform is used by leading companies in the jewelry industry and customers are backed by insurance giant AXA XL, rated A+ Superior by A.M. Best.




This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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