(PRESS RELEASE) NEW YORK – Diamonds Do Good, in partnership with JCK, announces the first annual Diamonds Do Good Jewelry Awards honoring members of the jewelry industry who’ve made charitable giving a successful and sustainable part of their business.
Open to manufacturers and/or retailers of fine jewelry featuring precious metals and/or natural diamonds and gemstones, the contest underscores the fact that not only is philanthropy the right thing to do, it’s also the smart choice for business.
Research shows that 75% of millennials want businesses to have a social purpose and 80% want these businesses to let them know of these programs*. Further, 78% of Americans would more likely buy natural diamonds if they knew the positive impacts of the industry.
Diamonds Do Good, formerly known as Diamond Empowerment Fund, is the industry’s third-party advocate of the industry’s good works as highlighted on its platform DiamondsDoGood.com and associated social media channels.
The winners of the contest, as judged by the JCK editorial team, will be featured in the June issue of JCK and feted at the Diamonds Do Good event in Las Vegas on June 1 at the Palazzo Ballroom in the Venetian Hotel.
For submissions and more information go to jcklasvegas2020.com/diamondsdogood. The deadline for entries is Thursday, March 12. For more information on newly reimagined Diamonds Do Good Las Vegas event, go to: diamondsdogood.com/lasvegasevent.