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Display Ideas? Centurion’s Got ‘Em

It’s not just beautiful jewelry you see when you walk the show.



WHEN YOU’VE GOT 150 or so of the world’s most high-end jewelry manufacturers and designers together in one room, it’s a given that you’re going to see beautiful jewelry, but what you may not realize is that you’ll also see some gorgeous and innovative displays. Here were a few of my favorites:

Display Ideas? Centurion’s Got ‘Em


This one is my favorite for creativity. The color story works nicely, and the props draw the viewer closer to look at the jewelry. Absolutely love the ring resting in the middle of the nest. I also love the neck form with the music sheet covering the top. The multiple levels are fantastic (check out the stack of blocks inside the bird cage raising the nest up to eye level).

Display Ideas? Centurion’s Got ‘Em

Hearts on Fire

What struck me most about this display was that only a very few pieces of jewelry were even present here. The small bouquets have a ring nestled among the petals; the large one had none. The colors worked beautifully to draw the eye. Skeptics might ask how such a display helps to sell jewelry. I would answer that it emphasizes the uniqueness and special quality of the pieces. And, the display certainly makes viewers want to take a closer look – especially when so many other window displays are crammed full of jewelry in a way that actually seems to devalue the product.

Display Ideas? Centurion’s Got ‘Em


Marco Moore

While more traditional in terms of the risers and forms used, this display surpasses most because the colors, levels, imagery and props all work together to tell a powerful, unified brand story. The beige marbles, brown risers and tan-skinned/dark-haired model create a classy, comfortable backdrop for the glittering jewelry. And speaking of the model, what beautiful photography!

Display Ideas? Centurion’s Got ‘Em

Michael John

This designer brought some of the most fashion-forward and innovative jewelry to Centurion. I loved the wood cuts as props. They’re simple, but they grab the eye to take a closer look – and, once there, the eye immediately goes to the jewelry. Levels and angles are used well here to show off each category of jewelry in its best possible light.

Display Ideas? Centurion’s Got ‘Em


Not a display concept, per se, but a wonderful retail concept. JudeFrances touts itself as a hoop-and-charm company, allowing clients to collect different charms to mix and match with a variety of hoops. Then, they added frames to the mix. To show customers how these can be mixed and matched, JudeFrances developed this clever display that shows the hoops alone, hoops with charms, hoops with frames, and then all three together. This visual story, placed next to a retailer’s JudeFrances inventory, is all a client needs to understand how very cool this line is (not to mention beautiful and well-crafted).


Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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