Do You Or Don't You?

Do You Or Don’t You: Have You Ever Moved Your Store?

More than two-thirds of you have done this.

Published

13 years ago

January 4, 2012

INSTORE Staff Instore January 2012 Issue

67% YES, I HAVE

You can never advertise too much about your move. We moved nine years ago, and I still have people come in any say “I thought you closed down!” — — Karen Fitzpatrick; Harris Jewelers, Rio Rancho, NM

Hire a designer. It costs less in the long run. —Anderson Bass; Churchwell’s Jewelers, Wilson, NC

Plan properly to minimize the time the store is closed. We moved on a weekend and missed only one full day. —Tom Jill; Gold Mender Jewelers, Hinesville, GA

Make sure that the alarm company, moving guys and phone company are all on the same page as to when you are moving the safe. —Josh Ryder; Dylan Rings, Montgomery, AL

Be critical of your current space — what works well, what doesn’t work — and use the move as an opportunity to redo the good things and improve where necessary. —Ellen Hertz; Max’s, St. Louis Park, MN

Let go of things you do not use. —Brenda Hefner; Oz’s Jewelers, Hickory, NC

Make sure all your Internet listings are updated, or nobody will find you. —Deric Metzger; DeMer Jewelry, Oceanside, CA

Get help from professional movers. Make a floor plan on grid paper, label the cases with numbers, and mark out where on the floor they go. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

Get more space than you think you need. Leave room for growth. —Dorothy Retzke; Krystyna’s Jewelry, Chicago, IL

33% NO, I HAVEN’T

I’ve already told the landlord to prepare to install a crypt in the corner to bury me with pliers and my clipboard of special orders to do! — — Janne Etz; Contemporary Concepts, Cocoa, FL

Thirty-three years as a destination shopping point. Sure, we could move to a mall and struggle and maybe fail like countless others or stay where we are and live a comfortable life. Seems like an easy decision. — T. Julian McGrath; Tipperary at Tara, Brunswick, NY

The customers are happy with our location and size of our parking lot. —Janis A. Krantz; J+L Jewelry, Long Beach, CA

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”