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Do You Or Don't You?

Do You Or Don’t You: Have You Ever Moved Your Store?

More than two-thirds of you have done this.

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67% YES, I HAVE

You can never advertise too much about your move. We moved nine years ago, and I still have people come in any say “I thought you closed down!” — — Karen Fitzpatrick; Harris Jewelers, Rio Rancho, NM

Hire a designer. It costs less in the long run. —Anderson Bass; Churchwell’s Jewelers, Wilson, NC

Plan properly to minimize the time the store is closed. We moved on a weekend and missed only one full day. —Tom Jill; Gold Mender Jewelers, Hinesville, GA

Make sure that the alarm company, moving guys and phone company are all on the same page as to when you are moving the safe. —Josh Ryder; Dylan Rings, Montgomery, AL

Be critical of your current space — what works well, what doesn’t work — and use the move as an opportunity to redo the good things and improve where necessary. —Ellen Hertz; Max’s, St. Louis Park, MN

Let go of things you do not use. —Brenda Hefner; Oz’s Jewelers, Hickory, NC

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Make sure all your Internet listings are updated, or nobody will find you. —Deric Metzger; DeMer Jewelry, Oceanside, CA

Get help from professional movers. Make a floor plan on grid paper, label the cases with numbers, and mark out where on the floor they go. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

Get more space than you think you need. Leave room for growth. —Dorothy Retzke; Krystyna’s Jewelry, Chicago, IL

33% NO, I HAVEN’T

I’ve already told the landlord to prepare to install a crypt in the corner to bury me with pliers and my clipboard of special orders to do! — — Janne Etz; Contemporary Concepts, Cocoa, FL

Thirty-three years as a destination shopping point. Sure, we could move to a mall and struggle and maybe fail like countless others or stay where we are and live a comfortable life. Seems like an easy decision. — T. Julian McGrath; Tipperary at Tara, Brunswick, NY

The customers are happy with our location and size of our parking lot. —Janis A. Krantz; J+L Jewelry, Long Beach, CA

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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