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Do You Or Don't You?

Do You Or Don’t You: Have You Ever Moved Your Store?

More than two-thirds of you have done this.

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67% YES, I HAVE

You can never advertise too much about your move. We moved nine years ago, and I still have people come in any say “I thought you closed down!” — — Karen Fitzpatrick; Harris Jewelers, Rio Rancho, NM

Hire a designer. It costs less in the long run. —Anderson Bass; Churchwell’s Jewelers, Wilson, NC

Plan properly to minimize the time the store is closed. We moved on a weekend and missed only one full day. —Tom Jill; Gold Mender Jewelers, Hinesville, GA

Make sure that the alarm company, moving guys and phone company are all on the same page as to when you are moving the safe. —Josh Ryder; Dylan Rings, Montgomery, AL

Be critical of your current space — what works well, what doesn’t work — and use the move as an opportunity to redo the good things and improve where necessary. —Ellen Hertz; Max’s, St. Louis Park, MN

Let go of things you do not use. —Brenda Hefner; Oz’s Jewelers, Hickory, NC

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Make sure all your Internet listings are updated, or nobody will find you. —Deric Metzger; DeMer Jewelry, Oceanside, CA

Get help from professional movers. Make a floor plan on grid paper, label the cases with numbers, and mark out where on the floor they go. — Kris Schmid; Dieh’s Jewelers, Bernardsville, NJ

Get more space than you think you need. Leave room for growth. —Dorothy Retzke; Krystyna’s Jewelry, Chicago, IL

33% NO, I HAVEN’T

I’ve already told the landlord to prepare to install a crypt in the corner to bury me with pliers and my clipboard of special orders to do! — — Janne Etz; Contemporary Concepts, Cocoa, FL

Thirty-three years as a destination shopping point. Sure, we could move to a mall and struggle and maybe fail like countless others or stay where we are and live a comfortable life. Seems like an easy decision. — T. Julian McGrath; Tipperary at Tara, Brunswick, NY

The customers are happy with our location and size of our parking lot. —Janis A. Krantz; J+L Jewelry, Long Beach, CA

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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