Press Releases

FANA Opens Its First Flagship Store in SoHo NYC

The new FANA Flagship store crafts an experience that is both collaborative and all-encompassing.

Published

2 years ago

October 23, 2023

Press Releases

FANA Opens Its First Flagship Store in SoHo NYC

Susan Kent, Zuzu Hannoush, Poonam Jain, Bobby Jain

(PRESS RELEASE) FANA, the renowned bridal and fine jewelry brand, celebrated the grand opening of its first retail store in SoHo New York City on Tuesday October 10th at FANA, 110 Wooster Street, NYC.

Last night, FANA commemorated the grand opening of their stunning flagship store at 110 Wooster Street in SoHo, NY. The event was a celebration of the artistically designed space and all that went into creating it. Susan Kent, Chair of the Manhattan Community Board 2, assisted in the official ribbon cutting.

During this exclusive event, guests had the opportunity to explore the meticulously designed flagship store and view stunning pieces within FANA’s collections, including spectacular one-of-a-kind emerald designs. The FANA Flagship redefines the jewelry store environment with the creative ambience of an art gallery, which is further amplified by the presence of FANA’s inhouse sketch artist/jewelry designer who is onsite to work with customers on designing the perfect and personalized piece that is uniquely theirs.

Customers look at stunning FANA designs

“As a brand, we connect with the artistic heritage and diversity of this incredible SoHo neighborhood” says Bobby Jain, Owner and CEO of FANA. “This flagship boutique is a pivotal element within my broader vision for the FANA brand. While maintaining our commitment to our wholesale partners, this new retail space will allow us to fully define the FANA experience.”

Rooted in a profound dedication to crafting exquisite jewelry, FANA extends its enduring legacy of timeless fine jewelry and meticulous artistry of creating unique pieces. The new FANA Flagship store crafts an experience that is both collaborative and all-encompassing.

ABOUT FANA

Known for their iconic engagement rings, Fana is a fourth-generation American Jewelry brand tracing their ancestry back to the famous Johri Bazaar, the jewelry center of Jaipur.

With a commitment to quality and craftsmanship that exceeds industry standards, the family behind Fana has a long history of creating elegant jewelry for customers to commemorate their most important celebrations. Each piece of Fana jewelry is handcrafted by their master jewelers in their own workshops using a series of techniques uniquely developed to maximize brilliance and sparkle. The finishing touch is a small sapphire discreetly set inside the piece nodding to a bride’s “something blue” for her wedding day and forever after.

Fana is committed to keeping their work environmentally sustainable and reducing their environmental footprint. They constantly audit sourcing and production processes, keeping the brand’s ethos of quality and kindness at the foundation of all they do.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.