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FANA Opens Its First Flagship Store in SoHo NYC

The new FANA Flagship store crafts an experience that is both collaborative and all-encompassing.




FANA Opens Its First Flagship Store in SoHo NYC
Susan Kent, Zuzu Hannoush, Poonam Jain, Bobby Jain

(PRESS RELEASE) FANA, the renowned bridal and fine jewelry brand, celebrated the grand opening of its first retail store in SoHo New York City on Tuesday October 10th at FANA, 110 Wooster Street, NYC.

Last night, FANA commemorated the grand opening of their stunning flagship store at 110 Wooster Street in SoHo, NY. The event was a celebration of the artistically designed space and all that went into creating it. Susan Kent, Chair of the Manhattan Community Board 2, assisted in the official ribbon cutting.

During this exclusive event, guests had the opportunity to explore the meticulously designed flagship store and view stunning pieces within FANA’s collections, including spectacular one-of-a-kind emerald designs. The FANA Flagship redefines the jewelry store environment with the creative ambience of an art gallery, which is further amplified by the presence of FANA’s inhouse sketch artist/jewelry designer who is onsite to work with customers on designing the perfect and personalized piece that is uniquely theirs.

FANA Opens Its First Flagship Store in SoHo NYC

Customers look at stunning FANA designs

“As a brand, we connect with the artistic heritage and diversity of this incredible SoHo neighborhood” says Bobby Jain, Owner and CEO of FANA. “This flagship boutique is a pivotal element within my broader vision for the FANA brand. While maintaining our commitment to our wholesale partners, this new retail space will allow us to fully define the FANA experience.”

Rooted in a profound dedication to crafting exquisite jewelry, FANA extends its enduring legacy of timeless fine jewelry and meticulous artistry of creating unique pieces. The new FANA Flagship store crafts an experience that is both collaborative and all-encompassing.


Known for their iconic engagement rings, Fana is a fourth-generation American Jewelry brand tracing their ancestry back to the famous Johri Bazaar, the jewelry center of Jaipur.

With a commitment to quality and craftsmanship that exceeds industry standards, the family behind Fana has a long history of creating elegant jewelry for customers to commemorate their most important celebrations. Each piece of Fana jewelry is handcrafted by their master jewelers in their own workshops using a series of techniques uniquely developed to maximize brilliance and sparkle. The finishing touch is a small sapphire discreetly set inside the piece nodding to a bride’s “something blue” for her wedding day and forever after.

Fana is committed to keeping their work environmentally sustainable and reducing their environmental footprint. They constantly audit sourcing and production processes, keeping the brand’s ethos of quality and kindness at the foundation of all they do.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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