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Fitness Trackers Show Jewelers Putting in the Miles

One in three jewelers walking 5 miles or more a day.

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If you wear a Fitbit/Apple Watch or some other activity tracker, about how many steps do you take during a typical workday?

Fewer than 2,500
4%
2,500
12%
5,000
32%
7,500
22%
10,000
18%
12,500
8%
15,500
12%
20,000
12%
More than 20,000
1%

EVER WONDER WHERE your finely shaped calves came from? According to the 2021 INSTORE Big Survey, jewelers are truly walking the walk: about one in three clock an average of 5 miles or more a day as they do the rounds of their store. To be sure, there were less active jewelers. Sixteen percent of the respondents to our survey cover little more than a mile a day.

Our data was based on jewelers who wear trackers like a Fitbit or an Apple Watch and a typical person’s stride length of 2.1 to 2.5 feet. That means it takes over 2,000 steps to walk one mile and 10,000 steps would be almost 5 miles.

While there is debate over the optimum number of steps to aim for a day – recent studies suggest the gains top out at about 8,000 steps — the basic rule remains, physical activity has great health benefits. That suggests almost half of our jewelers should be trying to move around a bit more during the day, assuming they are not getting exercise outside of work.

To get more insights into the lives, habits and operations of America’s jewelers, check out the results of this year’s Big Survey HERE.

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Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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