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GemEx Introduces DiamondEye

Patented system positively identifies individual diamonds.

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(PRESS RELEASE) MEQUON, WI — When you take in a customer’s diamond for repair, who is protecting you against claims of diamond swapping? How do you protect yourself from criminals who try to switch diamonds by returning a diamond with much less value? The low-cost DiamondEye solves both of these problems.

Many consumers fear bringing their diamonds in for repair or cleaning. The fear is often unfounded but a quick Google search reinforces that fear for consumers. When your customer picks up a repair, how do you quickly prove to them that you are returning the same diamond? Retail jewelers need a new, quick and easy way to give the consumer confidence that they are receiving the same diamond.

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DiamondEye also protects the jeweler from criminals trying to switch diamonds. When a diamond is returned, girdle engravings can be forged. Lab grown or simulants can be difficult to detect. Within minutes, DiamondEye verifies it is the diamond you sold to them.

DiamondEye (retailer.diamondeye.app) is a new way to protect and verify diamonds using an iPad or iPhone. For jewelers, it is low cost and easy to use.

DiamondEye can also be profit center for jewelry stores. Jewelers can sell a DiamondEye kit to anyone who owns a diamond. After registering their diamond on the SkyVault database, your customer will have the ability to verify their diamond and check for loose prongs at any time.

Randall Wagner, CEO of GemEx Systems says “We have processed over 5 million diamonds through our IdentiView technology, which is an integral part of GemEx Light Performance. Very similar to facial recognition system, DiamondEye now brings IdentiView technology to anyone with an iPhone or iPad.”

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DiamondEye is an exciting new technology to protect and verify diamonds for jewelers and consumers. More information: retailer.diamondeye.app or contact us at info@gemex.com

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SPONSORED VIDEO

Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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