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Video: Gene the Jeweler Donates to Charity — and It’s Awkward

Sure, Gene makes a donation. But is his heart in the right place?




In this episode of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene deals with a donation request.

It comes from EVFC — the Elderly Veterans of Failed Charities.

Gene will make a donation. But is his heart in the right place?

His choice of an item give away is enough to make you wonder.

Watch the video above.


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at Sign up for training videos here.



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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