Hot Sellers

Here’s What Was Selling Well Before The Pandemic

Our Brain Squad shares their best-sellers from March.

Published

5 years ago

April 21, 2020

INSTORE Staff Instore May 2020 Issue Online Extra

Here’s What Was Selling Well Before The Pandemic

14K white and rose gold round diamond twisted engagement ring (0.36 TCW), $2,075 (center stone not included), gabrielny.com

We were open for only two weeks in March, but we did well with Gabriel & Co. engagement ring mountings. They have a fabulous website, which is a big help! — Shari Altman, B&E Jewelers, Southampton, PA

Top-selling jewelry brands in March

Rolex (6), Gabriel & Co. (5), Stuller (5), John Hardy (4), Allison-Kaufman (3), Hearts On Fire (3), ASHI (2), Benchmark (2), Gemsone (2), Lafonn (2), Ostbye (2), Pandora (2), RDI Diamonds (2), Sylvie Collection (2), Vahan (2)

* Brands mentioned by at least 2 of 134 Brain Squad members.

Rolex, Hearts On Fire and John Hardy. We also continued to sell engagement and wedding bands. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
Lafonn, Carla Corporation, Officina Bernardi, kids and adult earrings, and a lot of recreating clients’ jewelry. They are selling well because they are priced right and great gifts. — Stacey S. Sachs, Solomon’s Fine Jewelry & Watch, Albertson, NY
Frieda Rothman, Allison-Kaufman. The engagement rings were sure flying off the shelf; apparently this virus incites people to get married? — Kelli Reinbold, Vernon Jewelers, Salina, KS
Fana bridal, loose diamonds, Gemsone stack bands and color jewelry, Pandora for units sold. — Greg Tidwell, Bell Jewelers, Murfreesboro, TN
Nicole Barr, fresh bright look for a reasonable price. — Todd R. Tinder, Tinder’s Jewelry, Bowling Green, VA
Stuller CounterSketch engagement rings and remounts; rough diamonds and AAA gems from Stuller; fancy-shape diamonds from RDI Diamonds (oval and marquise). — Jill Keith, Enchanted Jewelry, Danielson, CT
Wedding bands from A.Jaffe, wedding bands from Benchmark, Rolex watches. — Scott Wickam, Goldsmith Gallery Jewelers, Billings, MT
Diamond bridal was fabulous the beginning of March, allowing us to sell some great diamonds, semi-mounts, and also design some custom! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
Les Georgettes, ASHI, Allison-Kaufman, just great-looking jewelry that sells itself!! — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
Custom, repairs, local gems and artists. KIt Heath because the brand is consistently fresh and the price points fit every need. — Annette Evans, RD Allen Freeport Jewelers, Freeport, ME
Rolex continued to be our strongest performer, and we also did very well with a John Hardy VIP event featuring one-of-a-kinds from their Cinta collection about a week before the craziness started. — Sean Dunn, J.R. Dunn Jewelers, Lighthouse Point, FL
We sold a few Breitlings, an engagement ring or two, some Monica Rich Kosann and a nice ruby and diamond pendant. But I would say that the winner was crystal. I moved several pieces of Daum, Kosta Boda and a stunning Lalique vase. Not sure what’s in store for April, but all I can do is be here to find out. — Marc Majors, Sam L. Majors, Midland, TX
Custom-made engagement rings, Southern Gates by Cargo Hold, Rhythm Of Love by Gemsone. — Bill Warren, The Gold Mine, Hudson, NC
Nautical by Alamea, custom ancient coin jewelry, custom Amelia Island jewelry, and repairs. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
Hearts On Fire and a couple higher-priced engagement rings. Self-purchases were important. — Richard Frank, Goldstein’s, Mobile, AL
Karat gold, if you can believe that!! — Craig C. Curtis, Belfast Jewelry, Belfast, ME
I do not have any one top seller, but I can say that we were on track to have a great March until the governor of Indiana closed down all non-essential businesses due to the COVID-19 virus. The governor considers a retail jewelry store as a non-essential business, but to me, it is very essential — it is my livelihood. — James Sickinger, Sickinger’s Jewelry, Lowell, IN

NOTE FROM THE EDITOR: This survey was conducted on March 31, and most of our respondents’ stores had already been closed for 2-3 weeks due to the pandemic.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

click to Comment(Comment)

Up Next

The Best-Selling Jewelry Brands During A Difficult Month Of Sales, According To Our Brain Squad

Don't Miss

The Top-Selling Jewelry Brands In February, According To Our Brain Squad

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.