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Hot Sellers

Hot Sellers: July 2014



Hot Sellers: July 2014

Bastian Inverun diamond stud earrings. — Charles Beaudet, Beaudet Jewelry, Eugene, OR

  • Pandora was huge for Mother’s Day and graduation with so many charms that appeal to the occasions and are reasonably priced. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Pink sapphires and blackened metals are on fire for us! — Deric Metzger, DeMer Jewelry, Oceanside, CA
  • In bridal there were two standouts: Valina and Verragio. They just keep getting stronger. — Donna Fagan, A & E Jewelers, Appleton, WI
  • Gold fashion was strong with flexible bracelets by Chimento leading the charge. — Peter Manka Jr., Ben Garelick Jewelers, Williamsville, NY
  • Honora pearl strands are doing well. — Hank Haan, Haan Jewelers, Byron Center, MI
  • Customers love the stylish looks of Breuning sterling silver and yellow or rose gold-plate necklaces and earrings. — Alan Goodheart, Goodheart’s Jewelry, Overland Park, KS
  • Rhythm of Love (by GemsOne) again drove the diamond gift-giving side of our business. Our Mother’s Day flier was surprisingly productive! — Jodi Winters, J.L. Winters Jewelers, Muncy, PA
  • We did very well with Breitling watches. Elizabeth Locke sold very well for Mother’s Day, especially her gold link bracelets, and some nice pieces from Penny Preville also found new homes. — Marc Majors, Sam L. Majors, Midland, TX
  • Small designers and artists not available in mall store or any big box: Ed Levin, The Touch, Waxing Poetic, Mar of Santa Barbara, and Anna Beck. — Tory Michel, Tory’s Jewelry, Marblehead, MA
  • Tom Kruskal’s beautiful handmade Argentium silver pieces. Our clients love supporting local designers and he is a fellow New Englander! — MJ Chanski, Hannoush Jewelers, Rutland, VT
  • Artistry Ltd. did well after ordering fresh inventory! — Lee Krombholz, Krombholz Jewelers, Cincinnati, OH
  • We’re selling rose gold Hagit Designs anklets and toe rings in a shocking quantity. According to my customers, I am the only one carrying these. — Elizabeth Breon, Coast Jewelers, Florence, OR
  • Pearls proved to be yet again one of our best sellers. They make for the perfect gift! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Jude Frances bracelets. Nina Nguyen earrings. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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