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Hot Sellers: May 2015

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Pendant in 18K rose gold over sterling silver with simulated diamonds by Dizeo. MSRP: $150 dizeos.com

Dizeo Jewelry is the sparkle that brings spring into any occasion. Just got out new order and can’t wait to show everyone! — Karen Hollis, K. Hollis Jewelers, Batavia, IL

  • Diamond jackets and wraps have been hot for the first time in a long while. IDD andVictor Corp. both have great product. — Emily Clark and Matthew Clark, Spath Jewelers, Bartow, FL
  • Inexpensive “heart throb” pendants and earrings, sterling from Simply Diamonds. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Verragio engagement rings and Henri Dassau did well! Bridal shopping began early, and cabin fever with all the winter snow was tapering off. — Marc Solomon, Solomons Fine Jewelry, Plainview, NY
  • 1.5-carat round diamonds for engagement rings — up from 1 carat last year. Is the economy that much better? — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • In fashion, it’s still all about average retail under $100. C.G. Creation’s Wind and Fire leads the way. Very hot. — John Carom, Abby’s Gold & Gems, Uniontown, PA
  • Pearls and beautiful blue stones: turquoises, aquamarines, amazonite … — Cullen Deane, Pierre and Harry, Naples, FL
  • Everyday styles in sterling silver and diamond, and 14K yellow and white gold and diamond from Lau International. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • At the higher end, I don’t think you can beat Rahaminov Diamonds. Impeccable craftsmanship, design and breathtaking diamonds. Through it all they are respectful to everyone while being fun to deal with. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • We just restocked for a Ladies Night Out! DA Bassali, Empire Corp., Facets, Frederic Sage, Supreme, Meira T, Officina Bernardi. Our picks from these top vendors reflect our eclectic customers! — Denise Oros, Linnea Jewelers, La Grange, IL
  • Engagement rings from Simon G and Sylvie Collection. Carla earrings diamonds and important colored stones pieces. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Angelica bracelets from Royal Chain. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • Valina (Simon Golub) semi-mounts … never had a line do this well! — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • We sold some important pieces from Victor Velyan, gorgeous fancy yellow diamond earrings from Joshua J and several pieces from Konstantino and Marco Bicego. We also sold a stunning strand of large Tahitian pearls. — Marc Majors, Sam L. Majors, Midland, TX
  • Crystal necklaces and pendants made in the Czech Republic by Aladdin Creations — great price points, beautiful styles! — Alan Goodheart, Goodheart’s Jewelry, Overland Park, KS
  • Naledi engagement rings have been very strong and a great company to work with. — Tom Schowalter, Miner’s Den Jewelers, Royal Oak, MI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

The Hottest-Selling Jewelry From Last Month, According To The Brain Squad

Hearts On Fire took over the top spot.

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We recently brought in the line Ania Haie. Since introducing the line to our customers, we can’t keep it in stock. Very reasonably priced and great for gifts and add-on sales. — Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY

Top-selling jewelry brands in October

Hearts On Fire (6), Ania Haie (3), Gabriel & Co. (3), Pandora (3), Rolex (3), Allison-Kaufman (2), ArtCarved (2), Benchmark (2), Carla Corporation (2), Citizen (2), John Hardy (2), Lafonn (2), Lashbrook (2), Maple Leaf Diamonds (2), Shah Luxury (2), Stuller (2), Sylvie Collection (2), Vahan (2)

* Brands mentioned by at least two of 114 Brain Squad members when asked what they would be reordering in November.

  • Three-stone engagement rings are flying out the door! Many in yellow gold or two-tone. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Engagement rings under $1,500. Gold from Royal Chain. Sterling anything! — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • Believe it or not, 20-inch yellow gold rope chains for men are selling well. A few years ago, I couldn’t give them away, now I reorder every week! Also sold quite a few heavy men’s solid yellow gold link bracelets this month. — Shari Altman, B & E Jewelers, Southampton, PA
  • We carry a fixed pearl on a leather necklace and bracelet set from Janes Pearl World, retail $39. They are flying off the shelves. — James Stinson, Diamond Classics, McMinnville, TN
  • Diamond stud earrings! Everyone loves them and you can always need bigger! — Cathy Calhoun, Calhoun Jewelers, Royersford, PA
  • We sell Gabriel gold/diamond fashion. It appeals to them because of the price and design. All age groups seem to be attracted to it, so we like to sell it as it makes it easy. — Alisha Moore, Toner Jewelers, Overland Park, KS
  • Hearts On Fire: bridal and fashion! And custom bridal. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • The biggest sellers for October were 14K gold earrings from Carla Corp. Mostly hollow hoops of different sizes. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Fire Polish Diamonds. They are 300 percent more brilliant. Everyone loves them. Greatest change in diamond cutting in 100 years. Also a great add-on to recut the customer’s diamond. — Bill Jones, Sissy’s Log Cabin, Pine Bluff, AR
  • I think it’s time that jewelers realize that men also impulse-buy! We have had lots of men making self-purchases in our INOX brand. They also have amazing blue and red line designs, which represent first responders. Prices retail on average under $100! — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
  • Best-selling were unique gemstone jewelry! Graziela and Suzanne Kalan were the top designers in October. Price point $500-$7,500. The age of the purchasers varied from millennials to above 60. — Elizabeth Saba, Presley Co. Fine Jewelers, San Diego, CA
  • October was a great month for selling opals and diamond bridal. We are thrilled diamonds are still preferred, and we experiencing a real boost in selling engagement rings with oval- and pear-shape center diamonds set in yellow gold! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • We have already done well with several of the new items that will be featured in our upcoming Christmas flyer from the Berco Co. We recently added the Ania Haie line and have done relatively well with it, too. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We had a nice month with engagement rings. And not your typical cuts. Pear, marquise, radiant and emerald cuts seem to be popular right now. Color is slowly starting to come back and we moved a nice Mexican fire opal ring last week. — Marc Majors, Sam L. Majors, Midland, TX
  • We did great with engagement rings and matching diamond bands from Shah Diamonds’ Carizza collection. We are also doing a lot of custom work off of our Carizza alloy collection. We have also had a nice run of loose diamonds bought off the street and from GN Diamonds. — Dan Levinson, Ellis Jewelers, Concord, NC
  • Sylvie Collection bridal, custom and Southern Gates by Cargo Hold. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Lab-grown engagement center stones. MUCH better margins, customers love the story and the savings. — Jeffrey Debs, Debs Jewelers & Gemologists, Philadelphia, PA
  • The fall John Hardy release has been well-received. We continue to have success with Gabriel & Co. and Hearts On Fire. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

The Hottest Sellers of August, According to Our Brain Squad

Two companies tied for most mentions.

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We have a lot of customers that collect E.L. Designs, and August was a very good month for us with them. — Shari Altman, B&E Jewelers, Southampton, PA

Top-selling vision brands in August

Gabriel & Co. (6), Stuller (6), Pandora (4), Frederic Duclos (3), John Hardy (3), Allison Kaufman (2), Benchmark (2), Citizen (2), Hearts On Fire (2), Lafonn (2), Maple Leaf Diamonds (2), Rolex (2), Sylvie Collection (2)

* Brands mentioned by at least two of 114 Brain Squad members when asked what they would be reordering in September.

  • Lab-created diamonds got “hot” over a 10-day period; we sold seven diamonds over a carat, and six were lab-created. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL
  • Engagement rings with marquise diamond centers! — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Forevermark, Lafonn, John Hardy. — Gene Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • I have been using Stuller‘s Showcase to sell engagement rings. It is their inventory tied to my website with a markup that I choose. I don’t get much action on it from our website, but when I show people how easy it is to use, it works. Sometimes we find something while they are in the store, and sometimes they go home and search around. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Alamea always, Kovel has picked up, estate jewelry is good, and a million repairs and custom. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Three-stone engagement rings are so hot for us right now. Especially with pear-shaped side stones, most of them set in yellow gold. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • I set up my own one-of-a-kind mountings with morganite in them. They sell like crazy. I also use Stuller mountings, all in 14K rose gold. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Yellow gold chains and earrings (under $400) from Royal Chain sold well, as well as sterling pendants/necklaces from both Frederic Duclos and Gabriel & Co. Jane Johnson, RM Johnson & Sons, Salem, VA
  • Hot sellers were Allison Kaufman diamond earrings, Allison Kaufman diamond and sapphire necklaces, and customized Allison Kaufman diamond and sapphire (pink and blue!) anniversary and bridal rings! — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Diamond engagement rings and wedding rings from Facets USA and CrownRing. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • Lots of bridal … custom wedding bands for our ladies, and the guys are really digging the new indestructible tantalum wedding bands. The guys love the fact that Benchmark rings are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • August was the month for custom-made wedding bands, to go with the custom engagement rings sold around Valentine’s Day. — James Doggett, Doggett Jewelry, Kingston, NH
  • We are reordering a lot of our diamond and color gemstone best sellers while sprinkling in new trends in pearls, sterling, and also creating some exciting new custom collections. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Sylvie Collection bridal has continued to be strong, and we have seen an increased popularity of JORD watches. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Gold did real well this month, and we will be doing a full year-old restock with one company, which we have never done before, in the five-digit range, so that will be exciting. Craig C. — Curtis, Belfast Jewelry, Belfast, ME
  • Diamond stack bands from Gabriel & Co. and Sylvie Collection, Frieda Rothman for fashion, and a variety of colored stone jewelry. — Robin Lies, Burnell’s Creative Gold, Wichita, KS

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

A National Bridal Report, Plus Which Products Were Hot In July

Small-town jewelers reported the biggest improvements in bridal sales.

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While some items come and go as far as what’s “in,” one company’s products seem to always be steady and sell … that is from Stuller. — Alex Weil, Martin’s Jewelry, Torrance, CA

Top-selling vision brands in July

Stuller (6), Rolex (5), Gabriel & Co. (3), Hearts On Fire (3), Les Georgettes (3), Benchmark (2), Breitling (2), ELLE (2), Fana (2), Forevermark (2), Lafonn (2), Olympian Diamonds (2), Ostbye (2), Quality Gold (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in August.

  • Wedding bands, wedding bands and more wedding bands! We even had a groom arrive at our store an HOUR before he was getting married. “I need to get a wedding band.” Mind you, he was with his best man, in his tux, boutonniere and all. “When are you getting married??” He laughed and said, “In an hour at Elfin Lake.” Elfin Lake is 30 minutes away. But we did it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Custom diamond rings are still this jeweler’s best friend 🙂 — Laura Sipe, JC Sipe, Indianapolis, IN
  • Loose diamonds, especially big diamonds this month (2-carat plus). Custom and Fana Bridal were the preferred mountings. Luvente fashion remains a best-seller. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We recently launched a line of bullet jewelry featuring precious gemstones. What started as a small line at our store has now expanded into its own entity of sorts being sold in four states! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Stuller still supplies the important bits for my custom work. Pearls remain popular, while chunky sterling has shown a resurgence. — James Doggett, Doggett Jewelry, Kingston, NH
  • Alexis Bittar and Kendra Scott have been so fun to play with our customers and show them how to stack and create their own look. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
    All things diamond. The usual engagement and bridal but also diamond stackables, studs, tennis bracelets and pendants. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • White gold diamond hoops in all carat weights, colored stone rings in the $1,000-1,500 range, as well as in the under $500 range. It was a big month for women’s self-purchases. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Rolex continues to be strong, along with Tag Heuer. We also had a good month with Ippolita and Gabriel & Co. Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
    Necklaces and bracelets from German designer Bernd Wolf were very popular. Estate, custom and repairs were the majority of our business this month. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Custom bridal designs using lab-grown diamonds were huge. And engraved solitaires are making a big comeback. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Our custom jewelry has exploded! We are redesigning while also creating new and unique rings and pendants! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Our own “Michi” line designed in house by Diane Berube-Catanzaro. More incredibly cool pieces are being designed right now by Diane for our fall season. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Omega and Breitling watches were moving pretty good and we actually had a nice month in bridal. We also sold some nice designer pieces as well. — Marc Majors, Sam L. Majors, Midland, TX
  • We are still re-ordering sterling jewelry that we picked up in Tucson last February. Silver does very well for us, including Rembrandt Charms. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • We sold nothing out of our showcases! It was all custom and BIG repairs. I guess that means we are ordering more solder and stock! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Ostbye silver Diamond Diva rings and Ostbye Shimmering Diamonds necklaces; Stuller Ever & Ever engagement rings and remounts with Stuller Studio and CounterSketch. — Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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